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Summary
Ability to interface fairly and effectively with relations, professional manners, capable to work under pressure, meet deadlines in a timely manner. Ambitious team player, hard worker, enjoys challenges, learns, goal oriented, driven, and adapts quickly. Strong communication and conceptual skills, very personable excellent organizer, skilled listener with ability to asses, manage and the needs of multiple departments./p/div
Projects
Experience
Sales Capability and GTM Manager
Assistant Trade Category Manager
Assist manager in developing product marketing strategy, trade marketing initiatives and work closely with the sales and marketing team to ensure trade marketing strategies are aligned with marketing objectives and sales revenue targets
Serve as liaison to sales teams, helping to define and optimize local marketing, sales and outreach efforts in geographic markets across the country
Develop and advance strong internal and external stakeholders’ partnerships to ensure effective implementation of marketing campaigns that meet or exceed objectives. Examine marketing research to assess campaign performance and provide suggestions for optimization
Assistant Market Strategy and Planning Manager
Responsible of handling core commercial operations for Head & Shoulders, Pantene, Safeguard, Olay and Wella Professional
Manage purchase requisitions and GR for miscellaneous marketing materials using SAP
Optima/Factsheets (trade plans) handling and tracking timely deployment to sales team and distributor
Budget tracking, commitments, claims, actual, Data analysis of sales and active distribution by brand and channels
Monitor and track brands market share & performance quarterly basis to identify risks & opportunities
Facilitating on top random field stock requirements with SNO
Coordinating with vendors for timely POSM development and deployment
Consumer/Market insights on competition pricing and marketing initiatives
Analyze the trends of all the promotional and customer business development activities
To report Brand Manger regarding the brand performance and share, sales, retail audit and distribution across the channels on monthly basis.
Team Leader – Sales & Trade Marketing
• Supervise sales / merchandising team (with leadership skills, motivation, reward management and delegation)
• Make availability of the products via sales man/sales promoters (According to the planogram store wise)
• To proceed retailers customer on Invoice discounts / Off invoice discounts
• Customer monthly / Quarterly / yearly Incentives
• Customer’s business partnership agreements (for new and existing customers according to the company policy)
• Keep tack and execute key business drives like (Sales promotions, Discounts, different trade offers, in store marketing activities, merchandising and consultancy)
• Key accounts management (stock check, trade offers, discounts and different marketing promotions and maintain good 1-2-1 relationship with random visits)
• Claim processing of Retailers/distributors (monthly, quarterly or yearly as per company policy)
• Distributor ROI, and clearly brief about the profits and to seek other business partners for investment which could help more company financials growth
• Distributor stock issuance request, invoice processing and payments
• Distributor on ground inventory record
• Daily sales tracking in term of value and volume
• Distributor coverage (Actual covered vs. stores universe, Numeric and weighted etc)
• Logistics and warehousing
• BTL activities
• Market visits
