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Summary
A Senior #Marketing professional at Kaizen Paint, a leading paint company in the region. I have over 14 years of experience in marketing, working across various industries such as cooking oil, dairy, snacks, beverages, and paint. I hold a master's degree in marketing from Manchester Business School, with a focus on marketing #communications and #branding.
My core competencies include developing and executing integrated marketing campaigns, generating actionable insights through #consumer and market #research, and managing customer relationships. I have a strategic role in the development and execution of the first ever music platform by a cooking oil brand, Kashmir Beats, which increased brand awareness and engagement. I have also successfully revamped and relaunched several brands with multiple limited time packaging ranges, boosting sales and loyalty. I am passionate about creating innovative and impactful marketing solutions that drive business growth and customer satisfaction.
Projects
Experience
Head of Marketing - Pakistan Region
Led two brand launches for the year 2022/2023, NEO & ZEN.
Spearheading the development and execution of two brand launches, Integrated Marketing campaigns.
Strategic role in the development of NEO & ZEN products with the features.
Lead role in day-to-day communication with creative, media, digital, Outdoor, research and activation agencies.
Marketing Manager
Leading the development and execution of Marketing campaigns for Kashmir Cooking Oil
Strategic role in the content development, media buying, execution and launch of “Kashmir Beats”
Lead role in day-to-day communication with creative, media, research and activation agencies with respect to execution and evaluation of the marketing campaigns
Overseeing the development, execution and complete social media campaign
Spearheading the development & rollout of all the product & packaging initiatives
Lead all the market & consumer research initiatives, focusing on brand health and insights from market data analytics.
Overseeing all Marketing collateral for POS, OOH Campaigns, Brand Activation and Trade Marketing activities in liaison with the agencies
Brand Manager Kashmir
Managed multiple Integrated Marketing Campaigns that focused on Brand Heritage, Brand perception, Product awareness and also worked on the new tag line “Khana toh Bhana hai”.• Strategic role in the content development, media buying, execution and launch of the music platform “Kashmir Beats”, also led the complete digital campaign resulting in an increase of 160K subscriptions on the YT channel.• Key role in day to day communication with creative, media, research and activation agencies with respect to execution and evaluation of the marketing campaigns• Spearheaded the development, execution and complete social media campaign for multiple CSR initiatives, like planting Half a Million trees – “Kashmir Green Drive”, Bag of Hope etc.• Directed the development & rollout of the packaging range for the complete Portfolio (includes: Tins, Buckets, pouches & Bottles)• Led all the market & consumer research initiatives, focusing on brand health and insights from market data analytics.• Managed the Budgets and overseeing the execution and evaluation of all the Marketing media plans• Directed and managed all the Marketing collateral for POS, OOH Campaigns, Brand Activation and Trade Marketing activities in liaison with the agencies• Led a cross functional team for the development and launch of the revamped corporate identity of United Industries Limited
Consumer Insights Manager
Senior Client Services Executive
Client Servicing for Pepsi Cola International
Interact and correspond with prospective clients
Direct development of client customized solutions
Analyse and interpret data to identify trends, patterns and potential solutions in relation to company products and business objectives
Develop analysis presentations for the client
Develop on-going feedback mechanisms for all aspects of company products and services in pursuit of continuous improvement
Develop and maintain an excellent knowledge of the external operating environment feeding this knowledge into the company to support product and customer support strategies.
Assistant Manager Marketing
• Managed the Bedding product line for a B2B account in Europe (Institutional Textiles)
• Managed the promotional activities for Home Textiles
• Designed the content for communications to align with the customer
• Directed video documentaries for the promotion of product portfolio
• Implemented marketing strategies at the functional level
• Completed the launch of a new product line in the European market
• Developed a new product, working in a cross functional team
• Developed the pricing structure for the product lines on the basis of cost plus
• Negotiated prices with the customer resulting in up to 7% increase in profit
• Prepared the sales forecast on quarterly basis
• Handled the orders on daily basis
• Managed the sales channel for different orders and customers
• Developed & maintained an article wise dashboard for volume and value analysis
• Analysed the changes in the market trends for raw materials
• Prepared cost sheets for orders from greige fabric to made-up packing
• Monitored the complete inventory worth $ 6.1 Million
• Developed Enriching Customer Service Experience
Assistant Manager Supply Management
• Ensured timely procurement and transportation of assigned materials
• Implemented Vendor Managed Inventory System
• Established JIT (just in time) delivery procedure for Flexible Business Unit
• Negotiated with vendors on price, delivery, warranty and service level agreements
• Investigated the issues in supply chain and formulated possible solutions
• Aligned communications between vendors and internal departments
• Developed and Evaluated new vendors for IT related procurement
Sales & Marketing Intern
Responsibilities:
• Direct coordination with:
Mr. Omer Ejaz (Key Accounts Manager)
Mr. Nauman Ahmad (Regional Sales Manager)
Mr Farraz Alam (Assistant Manager Sales)
• Client Interactions:
Nestle (Nescafe) and (Cerelac)
Orient Electronics Ltd.
Azhar Corporation Faisalabad (Gaye Soap)
