ATTITUDE AND BEHAVIOR OF FINANCIAL AFFAIRS IN EVEVRYDAY LIFE

Date : Nov 2014 - Jan 2015

The field Behavioral finance has evolved that attempts to better understand and explain how emotions and cognitive errors influence investors in financial decision making process. VARIABLES RAE Anxiety Interest in financial issues Intuitive decision Precautionary savings Free spending trends RESEARCH OBJECTIVES To analyze investors level of anxiety in Karachi region? To state are the investors interested in financial issues or matters? To find the individual investors money spending tendencies? To investigate investors attitudes regarding precautionary savings for future life? CONCLUSION The most highest amount of the investors have deeply interested in financial issues or matters The investors of Karachi stock respondents 2nd highest rates in their point of view that precautionary savings are very important for their lives .and to care for future is essential for them. we found that majority of investors tend to feel anxious before, after and during the investment decisions. Investors calculate risk before taking the financial decisions, that’s mean the investors are rational. And they do not tend to use intuitive mind for financial decisions . Free spending trends have lowest rate of all variable in my research that very few investors respond that they enjoying spend money more than savings.