Summary

With a decade of experience in the development sector, I have honed my skills in communications and media management through various national and international organizations. As a performance-driven professional, I excel at serving as a spokesperson, developing innovative communication strategies, producing engaging content for social media, and organizing successful PR events. My extensive experience as a communication practitioner has instilled a highly professional attitude, a sharp eye for detail, and a deep passion for marketing. I am also well-equipped with excellent problem-solving skills and a proven track record of working effectively in a team environment.

Projects

Cruel Numbers Report
Sahil Magazine

Experience

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Communication Specilist
Snow Leopard Foundation
Jan 2024 - Present | ICT, Pakistan

· Strategize and execute comprehensive communication plans in alignment with the Snow Leopard Foundation\'s conservation objectives.
· Formulate and execute robust social media strategies, ensuring alignment with organizational goals and maximizing outreach.
· Curate and disseminate monthly and annual newsletters, maintaining a consistent and engaging tone.
· Collaborate closely with program staff across national and regional offices to gather and synthesize data and information for effective communication materials.
· Provide specialized support in branding for large-scale awareness events and campaigns at regional levels.
· Craft and refine press releases, publications, and social media content to maintain a professional and impactful organizational voice.
· Conceptualize and produce concise and compelling documentaries to convey key messages and narratives.

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Communication Manager
Digital Media Alliance of Pakistan (DigiMAP )
Oct 2023 - Dec 2023 | Islamabad, Pakistan

· Maintain and update the DigiMAP website to ensure it remains current, informative, and user-friendly.
· Collaborate with member organizations and content creators to optimize website functionality and content.
· Develop and execute social media strategies to enhance DigiMAP\'s online presence.
· Create engaging content, including text, images, and videos, for various social media platforms.
· Monitor and respond to audience engagement, comments, and messages.
· Plan and implement digital media advocacy campaigns aligned with DigiMAP\'s mission and goals.
· Collaborate with internal and external teams to create campaign content, including graphics, videos, and messaging.
· Analyze campaign performance and adjust strategies to maximize impact.
· Research and analyze digital media policies and issues relevant to DigiMAP\'s mission.
· Draft clear and persuasive policy statements and reports for publication and dissemination.
· Collaborate with subject matter experts to ensure accuracy and relevance.
· Curate and compile relevant content for DigiMAP\'s online newsletters.
· Design and distribute newsletters to subscribers, members, and stakeholders.
· Track and analyze newsletter engagement metrics to inform content decisions.

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Communication Officer
Welthungerhilfe
Oct 2022 - Sep 2023 | ICT, Pakistan

· Review and enhance brochures, leaflets, and IEC materials for Welthungerhilfe (WHH), consortium members, and downstream partners
· Collaborate with the marketing and communications teams at the Bonn (Germany) head office to obtain the necessary information for public relations
· Work closely with LSOs, CSOs, W/VOs and civil society organizations
· Establish and maintain favorable relationships with media outlets, organize media events,  
· Manage the Welthungerhilfe country program landing page, ensuring the page is up-to-date, accurate, and engaging with regular postings
· Write and produce compelling communication materials and effectively disseminate them to key stakeholders
· Develop communication and visibility strategies for Welthungerhilfe Pakistan and its ongoing projects
· Receive regular updates from the Programmes Department on project status and donor visibility requirements
· Conduct field visits to ensure adherence to the visibility strategy Create high-quality videos, audio, and images for internet publishing
· Conduct interviews with beneficiaries and civil society and record success stories for use in publication materials
· Collaborate with the Programmes Department to create a communication strategy document
· Support field teams in developing visually appealing publication materials for beneficiaries.

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District Coordinator
State Bank of Pakistan
Jan 2020 - Oct 2022 | Gilgit, Pakistan

· Lead the planning, implementation, and management of the project, ensuring timely and high-quality delivery
· Serve as a liaison with district and provincial government officials to coordinate project activities and maintain positive relationships
· Represent the project as an ambassador, spokesperson, and source of information within the district
· Develop and maintain contacts with relevant developmental, government, and media organizations to enhance project outcomes
· Conduct research and plan/manage events as needed to support project objectives
· Maintain close coordination and liaise with the National Team to report project-related progress, troubleshoot issues, and seek guidance as needed
· Develop weekly, quarterly, and monthly work plans, ensuring adherence to timelines and quality standards
· Oversee the implementation of project sessions/activities and ensure that they align with objectives and maintain high quality
· Support the PMU team in organizing engagement meetings at the provincial level with different schools and departments and assist in signing MOUs

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National Coordinator & Communication Head
Bedari, CRM Pakistan
Jan 2020 - Feb 2021 | Islamabad, Pakistan

· Develop, coordinate, and implement a comprehensive communication plan for the organization and project, utilizing various tools and methods to increase engagement with key audiences.
· Provide support in preparing work plans and budgets for the project.
· Lead the development and delivery of communication plans, gender policies, codes of conduct, and advocacy plans for the project.
· Ensure the project is functioning smoothly and optimally, implementing a strong quality assurance process to track progress and ensure the project is on track to achieve its goals.
· Oversee project functioning and provide guidance in preparing and updating weekly/monthly work plans.
· Lead and manage all media relations and develop IEC (Information, Education, and Communication) materials for the project.
· Develop progress reports, human-interest stories, factsheets, articles, case studies, success stories, and press releases.
· Contribute to the preparation and production of publications related to the project as required.
· Ensure timely delivery of all intermediate and final project outputs and submit narrative and financial reports as per specified format and schedule. 

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Communication and CRM Coordinator
SPARC, CRM Pakistan
Mar 2019 - Dec 2019 | Islamabad, Pakistan

· Develop and deliver comprehensive communication plans, gender policies, codes of conduct, and advocacy plans for the project.
· Compile monthly, quarterly, and annual progress reports, both summary and narrative, to ensure accurate tracking of project performance.
· Manage social media sites and website content, ensuring compliance with organizational policies and standards.
· Support and guide the collation of information and preparation of analytical reports, meeting donor requirements and ensuring effective communication.
· Build strong media relations and manage internal communications, following organizational communication protocols to ensure efficient and effective communication.
· Contribute to the preparation and production of publications related to the project, providing quality content as needed.
· Establish partnerships and collaborations with other service providers, fostering mutually beneficial relationships.
· Provide support in preparing work plans and budgets, ensuring effective resource management. 

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Senior Program Officer Media
Sahil Pakistan
Mar 2015 - Mar 2019 | Islamabad, Pakistan

· Develop communication department strategies aligned with Sahil’s objectives.
· Edit, design, and publish bilingual (English and Urdu) magazine, and Cruel Numbers report.
· Write editorials, articles, feature reports, and monitoring reports for Sahil Magazine.
· Develop the annual work plan for the media department and manage all social media accounts of Sahil effectively.
· Maintain strong relationships with journalists for publication of stories with adequate coverage.
· Attend radio and TV talk shows to raise awareness about child abuse and child rights.
· Build coordination with government and other relevant departments to lobby for legislation for child rights.
· Lead, plan and manage the collection and production of communications resources for campaigns and training, representing Sahil at different seminars, exhibitions, and programs.
· Develop and maintain local contacts and linkages with different developmental, government, and media organizations.
· Ensure that all communications staff members have the required skills and knowledge. 

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Field Officer
Islamic Relief Pakistan
Jan 2016 - Mar 2016 | Jhang, Pakistan

· Take the lead in distributing emergency materials and ensuring their availability
· Maintain a regular database system for monitoring and evaluating project data
· Ensure compliance with regulations and timely implementation of all fieldwork activities
· Continuously assess and evaluate Cash for Work activities
· Collaborate with the Project Officer to develop distribution records, official papers, and requests
· Consult with the Project Officer to make appropriate adjustments in program design or implementation strategies
· Provide updated photographs, success stories, and other data for the website and social media pages

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Communication Officer
Aga Khan Rural Support Program (AKRSP)
Mar 2013 - Dec 2015 | Gilgit, Pakistan

· Develop and implement a communications strategy for the organization
· Collaborate with MEAL and MIS specialist to create a web-based reporting system
·  Develop and distribute communication and promotional materials
· Build partnerships with NADRA, local government, education, and health departments for joint implementation of the UBR project
· Assist in project monitoring, reporting, and evaluation Provide staff training on report writing and communication skills
· Create a media campaign strategy for publicity and donation drives
· Design and publish advocacy and publicity campaign materials, such as newsletters, brochures, pamphlets, flyers, etc.
· Develop and maintain standardized formats for staff reports and communication.

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Editor, Reporter, Columnist
Daily Sada-e-Gilgit
Jul 2010 - Feb 2013 | Gilgit, Pakistan

• Edit and revise copy to enhance clarity and readability, or oversee others who perform this task 
• Proofread and correct errors in spelling, punctuation, and syntax in copy 
• Organize publication content in accordance with editorial policies and style guidelines 
• Verify accuracy of facts, figures, and dates using credible sources 
• Review and approve proofs from the composing room prior to publication production 
• Establish connections and maintain relationships with various government bodies and advertising agencies 
• Assign topics, events, and stories to individual writers or reporters for coverage 
• Assess and edit manuscripts or other materials submitted for publication, and consult with authors regarding changes to content, style, or organization, as well as publication 
• Write articles, features, and columns on political, social, educational, entertainment, current events, and other topics 
• Conduct interviews with individuals in various situations and contexts.

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Reporter
SAMAA TV
Jan 2010 - Jun 2010 | Peshawar, Pakistan

· Brainstorm story and news package ideas
· Conduct research and gather evidence to support stories using reliable sources
· Build and maintain relationships with local contacts and act as a public relations representative
· Adhere to media laws and industry codes of conduct
· Write, edit, and fact-check news content obtained from various sources.

Education

Karakurum International University
M-Phill, MPhil‎
Media Studies
Completed
2013
University of Peshawar
Masters, Masters in Arts, Journalism and Mass Communication‎
Journalism and Mass Communication
2010

Skills

Expert Ability to Multitask
Expert Ability to work under deadlines
Expert Admin Operations Management
Expert Administration Skills
Intermediate Adobe Illustrator
Expert Adobe Phoo Shop
Intermediate Adobe Photo Deluxe
Expert Adobe Photoshop
Expert Adobe Photoshop 
Intermediate Adobe Premiere
Expert Advertising Research
Expert AI Programs
Expert Alliance Building
Expert Analytical Skills
Expert Aseptic Technique Knowledge
Expert Behavioral Change
Expert Brand Management
Expert Branding
Expert Building Community
Intermediate C++ Knowledge
Expert Camera Operating Skills
Expert Canlendar Management
Expert Canva tool Handling
Expert Capacity Building
Expert Child Advocacy
Expert Child Nutrition Care
Expert Child Protection
Expert Child Protective Services
Expert Child Psychiatry
Expert Child Rights
Expert Client Relationship
Expert Climate Change
Expert Close Attention to Detail
Expert Collaboration
Expert Communication Knowledge
Expert Communication Management
Expert Communication Policies
Expert Communication Skills
Expert Community Engagement
Expert Compliance
Expert Computer Proficient
Expert Configuration Switches
Expert Conflict Management
Expert Consensus Building And Negotiating Skills
Expert Content Management
Expert Content Blogging
Expert Content Development
Expert Content Writing
Expert Content Writng Skills
Expert Context of Pakistan

Languages

Expert Urdu
Expert English

Endorsements

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Faisal Mukhtar
Campus Manager & Accounts & Admin Supervisor, The Smart School (AFAK Campus)

Mamtaz has advanced analytical skills. Can process a lot of information and make it seem easy.

Mamtaz Contacts

Salman Bashir
Samaa Tv
Bilal Abbasi
Islamic Relief Pakistan