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Summary
From the marketing/sales team to the digital marketing arena, I emphasize on people whether it’s the client or the customer or the consumer. My analytical skills have always helped me to pan out plans playing on my strength & of my team mates. Not only that I have progressed from a new entrant to the sales department to an expert marketer but I am successfully bridging the gap between the up-stairs & the busy bees. R&D I apply not only to my work rather is a way of life for me. Always looking to challenge myself, evolution comes easy to me & the people around me!
Experience
Project Manager
Achieved operational objectives by contributing information and recommendations to strategic plans and reviews. Developed and implemented action plans. Ensured the production, productivity, quality, and customer-service standards. Built the development and social media marketing team in Pakistan to ensure the real time backend support to US office.
- Team Building
- Structure Enhancement
- Digital Strategies - CRM implementation
- Hands on training manuals for Clients
Project Manager
Implementing digital strategies and ensuring collaboration between development team and client
to meet the deadlines and effectively deliver the required objectives. Developing the project matrix
and deliverables to enhance the optimum results for final product (service).
- Managing internal communication
- Building external communication channels between client and their audiences
- Budgeting and Forecasting
Business Development Executive
Ensuring sales team to meet the sales targets on daily basis. Developing B2B collaborations within Al-Futtaim properties. Participation in BTL mall activities. Conducted internal sales trainings. Handled team of 30 Sales persons all over the UAE.
- Sales Trainings
- IoT Environment Building
- Research and CRM Implementation
Digital Marketing Executive
Managing all internal and external communications, including employee newsletters, annual business reports and press releases. Analyzed customer base and identified revenue generating opportunities, database building and site personalization. Implemented new strategies for online marketing program to drive enhanced revenue from existing customer’s base.
- Audits
- Database generation
- Product Enhancement
- Newsletter
Client Servicing Executive
Updated status reports for clients, receiving creative changes from clients, relaying those changes to creative staff and supervising the account’s finances. Daily responsibilities involved maintaining and growing client relationships, and managing client expectations. Following accounts were served.
- NIB Bank
- UBL Bank
- Karachi Stock Exchange
- Mont Blanc "The Wilsons Store"
