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Summary
15 years as a freelance content writer and graphic designer.
10 years of experience as an Event Organizer, Partnership officer and Student career counsellor.
8 years of hardcore experience in the field of Digital Marketing and Advertising.
4 years of experience working as a Brand & Content Strategist.
Experience
Content Writer & Graphic Designer (Self Employed)
Working from home, I have been writing, editing and proofreading content, designing logos, flyers, brochures, leaflets, banners etc for various businesses. Also have been designing and writing content for websites and various marketing materials.
Brand & Content Strategist
- Successfully increased brand visibility and recognition through consistent branding
and messaging across all digital channels.
- Developed and executed successful content strategies that drove organic and referral traffic to the website, resulting in a higher number of visitors.
- Implemented content and design changes that led to an increase in conversion rates,
resulting in more sales and revenue.
- Used analytics tools to track and analyze content performance, enabling data-driven decisions for ongoing strategy improvements.
Content Writer & Onboarding Specialist
- Successfully onboarded 57 advertising partners and signed them up for running PPC
campaigns on our website.
- B2B sales funnel development.
- Handled company’s sales and interactions with advertising partners.
- Responsible for writing quality SEO content for the company’s website.
- My contribution helped the website become one of the largest shopping portals in Pakistan with an annual traffic of 15 million.
- Freelance Content Writer & Graphic Designer
Event Manager, Education Consultant & Student Career Counselor
Took up multiple roles at the Education Consultancy I worked with for five years.
