Summary


Being a digital media manager oversees a company’s digital media efforts, including websites and platforms such as Facebook, Instagram, Twitter and Pinterest. Responsibilities include creating and curating shareable content; determining which platform is best suited for each piece of content; building and managing social media profiles and presence; directing paid search and social campaigns and analyzing the performance of those campaigns; maintaining brand consistency across platforms; assessing SEO configurations; monitoring analytics; managing the digital budget; and fostering vendor relationships.


Projects

Factors Affect customer repurchase intention while purchasing online.

Experience

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Media & Marketing Manager
KPSIAJ
Apr 2020 - Present | Karachi, Pakistan

Multiple brand management and brand tracking.
Crafting digital marketing strategies for brand and translating into actionable project plans with timelines, milestones and success criteria.

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Marketing Manager
Munasibkarlo.Pk
Jan 2017 - Apr 2020 | Karachi, Pakistan

Managed the organizations Social Media accounts ensuring all copy is relevant for the different platforms.
Managed the content diary including planning, budgetary control, and digital marketing campaigns.

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Social media Executive
Pak Accessories
Jan 2016 - Dec 2016 | Karachi, Pakistan

Managing the social media pages and communities.
 Developed plan for managing online communities and led their front-line communication effort.

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Internee Marketing
Dhamaaka.Pk
Jun 2015 - Sep 2015 | Karachi, Pakistan

Responded Social Media queries & laid the effective communication plan.

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Internee Procurement
Pak Cushions
May 2015 - Jul 2015 | Karachi, Pakistan

Developed track spending compliance and variances, communicate findings with procurement heads, finance and business units

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Internee Supply chain
Unique & Unique Co
Jun 2013 - Jul 2013 | Karachi, Pakistan

Prepared the site and liaising with other construction professionals such as architects,
engineers, buyers, estimators and surveyors before construction work start.

Education

Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (SZABIST)
Masters, Masters in Business Administration, ‎
Marketing
2020
Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (SZABIST)
Bachelors, , Bachelors in Commerce‎
Marketing
2016

Skills

Expert AI Programs
Expert Brand Advertising
Expert Caption Translation
Intermediate Concept Planning
Intermediate Creative Social Management
Expert Software Documentation Maintenance

Languages

Expert Urdu
Expert English

Companies Followed