I have covered almost all sales segment, Corporate Sales, Direct Sales, Indirect Sales, Franchise Channel, Distribution, Retail, SMEs in Corporate sales."A business leader, who has a proven track record of developing and running consumer goods businesses and has extensive experience in sales and distribution, marketing, trade marketing,telecom and marketing services industries. I have worked in established Multi-Nationals like Abudawood Pakistan and Nippon Paint and have turned around a loss making operation like Contact Plus.
I specialize in building and leading high performance teams and have been instrumental in inculcating high performance culture in organizations for the last 6 years.
Have worked on established brands like Abudawood Pakistan,Nippon Paint and Candy Land.
I have extensive knowledge of Pakistan’s retail environment and have expertise in turning around sales revenues through retail classification and retailer advocacy.
Specialties: Leadership, Sales and Distribution, Business strategies, Business Development, Brand marketing, Trade marketing, General Management and Mentorship.
My key responsibilities as an Area Sales Manager are as follows:• Achievement of assigned monthly/annual targets through effective franchise management.• A few of the KPIs have been mentioned below Gross Adds - First Call Activation (FCA) Revenue - Primary & Secondary Recharge Financial Services, Devices and Internet product offerings• Business growth and improvement of market share within the assigned territoryFranchise Management• Timely and effective communication of targets and its monitoring/reporting• Regular market visits to gather insights and competitor information etc.• Route planning and target setting for RSOs• Profitability monitoring and staffing at Franchise end• Staff motivation and training sessionsDistribution• Ongoing improvement of trends (minimum balance retailers, servicing at retail level for FS and GSM)• Retail footprint expansion to increase availability of products and services• Channel investment monitoring• Ensuring and improving quality of salesFunctional Skills/Knowledge Areas:• Data Interpretation and Quantitative skills• Telco Business/Distribution model knowledge• Strong Analytical & problem solving skills• Strong ability to analyze, understand and recommend solutions to complex problems• Strong ability to show results both operationally and strategically• Good coordinating skills with ability to coordinate many parties of interest in the intersection between business and IT• Customer centric and highly proactive mindset• Excellent communication and presentation skills• Ability to work independently• Capability of meeting deadlines while ensuring quality under heavy work loads• Ability to organize and manage multiple activities and tasks.• Strong leadership and team management skills• Fluent in English, written and spoken.• Ability to travel.• Self-driven and have the ability to manage stress• Strong Team Management skills• Proactive and customer centric mindset
• Developing New consumer accounts
• Leading a team of three TM & Seven field sales agents & eight RSO's under the assigned area to carry out sales and marketing
• Work with other Sales team people with in the PTCL, Consumer Sales Team
• Handling Direct Sales, Indirect Sales, Franchise Channel
• Ensuring Direct Sale & indirect Sale target
• Ensuring that territory achieves assigned monthly, quarterly and annual sales targets for all brands.
• Ensuring ample stock of all brands with distributors and franchisees for standardized distribution.
• Concentrate on revenue growth from 4G sales including Wireline,broadband,iptv sales by deploying new retail shops and enhance the quality of existing retailers
• To ensure quality of gross ads, 3G/4G gross add.
• Ensure that timely purchase orders are placed by franchises to ensure availability of stock at all times
• Coordinate for trade marketing activities regarding brand visibility, trade promotions, channel awareness, business development and special events in the territory.
• Identify untapped areas in the assigned territory and guide teams to increase retail penetration
• Involved in commercial decisions that impact the revenue
• Organizing Sales team efforts to improve the effectiveness of sales and distribution channel
• Liaising with other departments eg operation technical transmission
• Prepare and submit sales forecast on daily/weekly/monthly/basis for effective sales planning.
• Ensure that staff and retailers are fully trained and equipped with company product knowledge.
• To make periodic visits to the market and ensure stock availability in the entire territory.
• To ensure that the channel partners stay abreast with all the developments in terms of SOP’s, discipline, targets and trade promotions.
• Responsible for availability of POS material at the outlets
Ensuring that territory achieves assigned monthly, quarterly and annual sales targets for all brands.
- Ensuring implementation of sales planning for Nippon brands in the territory.
- Ensuring ample stock of all brands with distributors and franchisees for standardised distribution in agreed channels.
- Ensuring operational efficiency and ROI of all franchisees and distributors.
- Leading a team of seven field sales agents under the assigned area to carry out sales and marketing activities through direct and indirect channels
Serves customers by selling products; meeting customer needs.
Sales Representative Job Duties:
1. Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.
2.Adjusts content of sales presentations by studying the type of sales outlet or trade factor.
3. Focuses sales efforts by studying existing and potential volume of dealers.
4.Submits orders by referring to price lists and product literature.
Serves customers by selling products; meeting customer needs.
Sales Representative Job Duties:
1. Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.
2.Adjusts content of sales presentations by studying the type of sales outlet or trade factor.
3. Focuses sales efforts by studying existing and potential volume of dealers.
4.Submits orders by referring to price lists and product literature.
• Plan and develop merchandising strategies that balance customers’ expectations and company’s objectives
• Produce layout plans for stores and maintain store shelves and inventory
• Monitor stock movement and consider markdowns, promotions, price changes, clear outs etc
• Build constructive customer relationships and team with channel partners to build pipeline and close deals