Summary

Overall Working Experience 11 Years

NPD Pvt Ltd Sc Johnson

Field Sales Executive (15th June 2015 To Date)


Responsibilities include

Making targets
Follow up
Relations with LMT
Coverage Strike rate
Negotiations Percentage with Retailers LMT Wholesalers
Display Shelf rent on Gondola
Managing stock deliver to market through delivery man
Managing 10 TSO and 5 delivery man.
Product Visibility and Availability Through TSO
Minimize RTG
Rotations of near expiry stock
Stock depth increase on Shops through TSO

Philip Morris Pakistan Limited
Territory Sales Executive (1st Jan 2012 to 17 Jan 2015)
Responsibilities include
Making Targets.
Targets Achievement
Primary Secondary Sales Monitoring on Daily Basis.
Distribution Handling or Management.
Effective execution of trade program (Whole sale Retail Sale)
Lead, guide, motivate and evaluate the performance of Distributor
Sales Representative on daily basis.
Ensure timely and efficient implementation of the Cycle Plan.
Capture and provide relevant and accurate market data and
information to improve company performance.
Uphold corporate integrity and values.
Ensuring the Awareness and deployment of Consumer Promotions and
Trade Offers in market.
Ensuring Effective deployment Temporary and Permanent point of sale
material.
Ensuring Maintenance of Merchandising Articles.
Ensuring the Coverage of Salesmen.
Ensuring the Availability Visibility of Brands.
Observing Brand Market Trends.
WW/WR (Work with Work Review of DSR).
Ensure DSRs to deliver maximum output regarding productivity, brand
handling, coverage as planned etc.
Identify continuously opportunities for growth and improvement in
existing accounts.
Develop and maintain customer relations and key accounts.

Philip Morris Pakistan Limited
Key Accounts Executive (15th May 2009 to 31st December 2011)

Responsibilities include
Develop and maintain customer relations and key accounts..
Support bidding process and search new customers.
Agreements for IMT,LMT and Existing accounts.
Review customer's account every month through accounts receivable
and solve all identified issues.
Interact with vendors to facilitate timely delivery of completed
work.
Research, identify and implement continuous improvement.
Identify continuously opportunities for growth and improvement in
existing accounts.
Ensure DSRs to deliver maximum output regarding productivity, brand
handling, coverage as planned etc.
Identify new visibility points for merchandising.
Ensure the coverage strategy (distribution model/communication
model) that is set for a particular territory.
Ensure maintenance of distributor stock register to audit it from
time to time.
Identify different potential Retailers in market.
Execute the launch plan and provide inputs and suggestions on the
brand performance especially during launch execution.
The core brand message to deliver it to the targeted consumer.
DSRs train about five steps of In-Call Mission and its effective
implementation and also on the job coaching.
Play the roles each channel (KA / IMT / LMT / GT) and different
Trade Marketing initiatives and properly execute them (i.e. SCP,
trade programs, trade communications, display as per plan-o-gram,
etc.)
Uphold corporate integrity and values.

Philip Morris Pakistan Limited
Sales Executive (1st April 2008 to 14th May 2009)

Responsibilities include
Targets Achievement
Primary Secondary Sales Monitoring on Daily Basis.
Distribution Handling or Management.
Ensure timely and efficient implementation of the Cycle Plan.
Capture and provide relevant and accurate market data and
information to improve company performance.
Uphold corporate integrity and values.
Ensuring the Awareness and deployment of Consumer Promotions and
Trade Offers in market.
Ensuring Effective deployment Temporary and Permanent point of sale
material.
Ensuring Maintenance of Merchandising Articles.
Ensuring the Coverage of Salesmen.
Ensuring the Availability Visibility of Brands.
Observing Brand Market Trends.
WW/WR (Work with Work Review of DSR).
Develop and maintain customer relations and key accounts.

Lakson Tobacco Company
Distribution Merchandising Supervisors ( 1st June 2004 to March 2008)

Responsibilities include
Targets Achievement.
Maintain Merchandizing Articles.
Brand Display.
Brand Availability.
Brand Trend.
OOS.
Brand ECD.
Splash TPOSM.
Install PPOSM.
Market Intelligence and Competitor Report.
Salesmen Coverage and Productivity.
Consumer Engagements.
Float Activity and Fairs (Melas).
Installments of Merchandising Articles.

KEY STRENGTHS

Ability to work in team
Coaching People Management
Territory Management Planning process
Time Management
Presentation Skills
Negotiations Skills.
Selling Skills
Problems Solving Skills.
Communications Skills.
Listening Skills.

ACHIEVEMENTS

AMV Achievements Continuously To date.
In Sahiwal Town when I did it work Sale Growth Rate Average 10.
In Okara City Sale Growth Rate 6.
Successfully Launched Marlboro in Sahiwal and Okara Sales Growth
Rate 20
Key Accounts Retailers Sales Growth Rate 5
Best Sales Executive Award 2008
5 Years Completions Service Award.

TRAINING'S

Key Accounts Management (By DOORs International)
WOW Factor (By Learning Mind Group)
Selling Merchandising Fundamentals (By SOD)
Negotiation Skills (By SOD)
On the job coaching (By SOD)
Trade Census (By SOD)

Experience

Company Logo
Field Sales Executive
NPD (Pvt.) Ltd.
Jul 2015 - Present | Lahore, Pakistan

Company Logo
Territory Sales Executive
Philip Morris Pakistan Ltd
Jun 2004 - Jan 2015 | Sahiwal, Pakistan

Education

Bahauddin Zakariya University
Bachelors, , Bachelors in Arts‎
Economics
2003

Skills

Expert British Accents
Expert Client Followup
Expert Distributors
Expert Event Marketing Strategies
Expert Export Development
Expert Go-to-Market Strategy
Expert Key Account Management
Expert Knowledge of FMCG
Expert Lead in
Expert Live Demo
Expert Managing Midsize Teams - 5 to 20 People
Expert Rural Markets Knowledge
Expert Solution Selling
Expert Target Setting
Expert Team Motivation
Expert Territory Management
Expert Trade Negotiation
Expert مبيعات القناة
Expert مبيعات المشاركة

Languages

Intermediate English
Expert Urdu

Muhammad Contacts

Aisha n/a Aleem ud din
Metro Cash & Carry Pakistan
Najma Parveen
Galleria Designs
Nida Parwaz
The Bank of Punjab (BOP)