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Summary
An ambitious and entrepreneurial Marketing Professional who is an expert at creating an atmosphere that makes customers want to buy and return for more. Afzal has a long history of taking part in promotional campaigns and possesses a successful track record of using marketing techniques to maximize revenue. In his current role, he is responsible for implementing effective timely marketing activities to a high standard in terms of brand, category and sales performance. His key strengths include defining goals, minimizing risks and consistently delivering high ROI.Right now he is looking for a career upgrade and wants to join a company that helps its employees to full fill their career dreams.
Projects
Experience
Managing Director
I joined my Family Business, (a Retail Shoes Outlet, Bata Stockist Franchise) after my Father’s death and managed overall operations including sales. Unfortunately, it was a partnership Business with my Uncle and we are in the process of dissolving it after mutual consent of all family members.
Now looking for new opportunity and will be available from the start of next month.
· Planed and Design Marketing Plans and formulated scenarios/modeling to determine future implications on business.
· Provided analysis that lead to actionable insights, highlighted issues and identify opportunities for improvement.Description
Assistant Manager Sales
Key Responsibilities:
Assistant Manager Sales - Sep 2017 – Aug 2020
Sales Executive - Aug 2015 – Sep 2017
GEC is the General Sales Representative (GSR) of Marriott international in Pakistan and responsible for implementing an active marketing and sales solicitation campaign, using best efforts to generate reservations for all Marriott brand’s hotel properties (30 brands and 8,000+ properties across 139 countries), working with travel agency networks, corporate accounts and incentive companies.
· Ensured Aggressive Sales all over targeted areas and generated demand based on AVA model (Availability, Visibility and Accessibility)
· Provided marketing tracking and research information by collecting, analyzing, and summarizing data and trends.
· Formulated growth plan and targets for segments (based on historical trend) to set the direction for next year business objectives.
Sales Executive
Assistant Program Manager
Internships & Extra-Curricular Experiences
Besides professional experiences, I also possess extensive internships, volunteer, university society memberships, university events management, teacher assistant & moderator and research experiences.
• Did Internships in Netsol (2012), UCP (2013) and Bank Alfalah Limited • Vice President of USHERS Club, organized all on campus events of UCP (2012 -2014)
• Director Marketing of UCP Entrepreneurship Club, organized TEC events and brought sponsorships (2012-2014)
• Did volunteer work in Unilever (2013), CHANNAN Develop Association (Training on PEER Education) (2014), Akhowat (2014), Tetra Pack (2014)
• Represented UCP at all flagship events of LUMS MBA programs.
• Participated in LUMS Supply Chain Summit’15 & stood 2nd in Case Study competition.
• Winners of YES’12, Youth Entrepreneurship Summit.
• Teacher Assistant 2012-2013
Sales Executive
Key Responsibilities:• Making and executing sales plans & developing and executing strategies that increase market share and sale.• Meet Targets & have to undertake market research in order to identify their target consumer, what they need and accordingly relate it to the company’s objectives.• Manage the ordering and reordering process, Customer handling and primarily.• Build and maintain cordial relations with Business Partners.• Assuring availability, width and depth of the stocks.• Monitoring and analyzing competitor’s activities in the market.
