Summary

I am a highly motivated and results-oriented Sales Professional who brings along over 15 years of experience and transferable skills in the areas of sales, marketing, customer service and business development to deliver substantial revenue growth within highly competitive business markets. I am an exceptional professional with a proven track record of capturing new business, increasing revenues with existing business, as well as delivering solid operational and business results for clients. Expertise in creating and implementing value added sales strategies, building relationships, organization, training, communicating, problem-solving and bringing profitable business to a close. Experienced in the execution of departmental policies, and procedures, as well as consistently assessing operational needs to impact performance.

My key skills include Sales & Marketing, Strategic/Tactical Planning, Product Sales, Sales Forecasting, Business Development, Sales/Market Share Growth, Client Relations, Marketing Campaigns, Business Forecasting, Market Research, Customer Service, Relationship Building, Public Speaking, Communication Skills and Microsoft Office.

I am currently engaged with Hi-Tech Lubricants Limited, as Regional Sales Manager, where I am responsible for establishing & executing strategies by undertaking competitive research, platform determination and target audience identification. Developing and leading development of plan which delivers key revenue target. Maintaining continuous alignment of business operations scope with strategic business objectives. Implement best practices to improve operational performance; facilitate service initiatives and remain committed to the core values of solutions, employee satisfaction and community involvement. Attached is my resume which showcases my progressive experience and successful track record for leading successful initiatives.

Projects

Strategic Management

Experience

Company Logo
Country Head Sales
Taxx Oil Lubricants
Sep 2019 - Present | Lahore, Pakistan

Presently working as A Country Head Sales/Marketing managing Nationwide territory regarding Lubricants Sale/Marketing which includes:

Channel Development to channelize the product.
Sales team hiring/Training/Development.
Distribution training.
Distribuiton development training contents development for ease of the sales team.
Distribution assessment form introduction.
Channel with population routes with population to know the area strengths and population density.
Regions/Zones/Sectors and territories development.
Target settings Nationwide/Region wise/Zone wise/Sector wise and Distribution wise.
Financial objectives setting.
Feasibility development.
Resource managment.

Other Responsibilities:

Marketing plans for the company.
Smart shop boards inside shops and workshop concept.
Hoardings selection.
Trade scheme designing.
First time ever introduction of the "Mechanics" Wallets
Introduction of IT based system to monitor secondary figures on daily basis.
Route wise Distribution Wise City wise gapes identification system introduction.
Sales team sales analysis automation.
Less energy consuming mechanisms for Sales team and distribution.
Creative strategy of Launching introduction of "Fill the Shelf concept" for easy entry of the product and encouraging for distributors and sales team.
Role and responsibilities definition for all the designations.
POS Material designing and costing.

Financial roles:

Assisting company financial department to utilize efficiently company funds for best results.
Preparation of financial plans long term and short term.
Goal setting for 3 year and 5 year.
Import and export duties valuation and clearance of goods.

Product portfolio related activities:

Competitive product range development.
Category wise positioning of products against the competition.
Induction of SKU,s to strengthen the company product portfolio.
First time introduction of SKU,s for the ease of the customer.
Product range designing/ Colour selection/Name selections with meanings.
Product grades to compete the competition.
Product for every customer as per His buying power and requirement.
Designing of Tiers in the Under Hood Products to strengthen the product portfolio.

Company Logo
Regional Sales Manager, North
Hi-Tech Lubricants Limited (Zic Motor Oil)
Aug 2017 - Sep 2019 | Islamabad, Pakistan

• Efficiently oversee sales and marketing activities, formulate strategic business plans, and assure profitability, revenue growth, maximum market penetration, sell-through, and client satisfaction.
• Manage sales and marketing operations, ensuring accomplishment of set business targets, meeting the ever-increasing competition from organize and unorganized structures.
• Create and implement plan to increase customer loyalty in market, reducing customer defections.
• Design and implement a Strategic Sales Business Plan by aligning with Company’s Vision that expands Company’s Customer Base.
• Support sales team by providing sales data, market trends, forecasts, new product information; relaying customer services requests.
• Strategize all sales and marketing planning, develop and mentor sales teams, achieve bottom-line results through organizing advertisement strategies.
• Succeed recruiting, Objectives Setting, Coaching and Performance Monitoring of Sales Representatives
• Develop Networks and Contacts in mass Market Distribution Channels.
• Ensure profitable growth in sales, revenue through planning, execution and management of a sales team.
• Present sales, revenue reports and Realistic Forecasts to the Management.
• Examine Regional Market Trends and discover new Opportunities for Growth.

Company Logo
Assistant Sales Manager
Hi-Tech Lubricants Limited (Zic Motor Oil)
Jun 2015 - Jul 2017 | Sargodha, Pakistan

• Effectively developed marketing vision of Hi-Tech Lubricants Limited and delivered all key metrics for assigned staff, including client satisfaction, retention, revenue growth, and profitability.
• Supervised all business development operations of the organization and delivered first rate support and advice to direct and indirect sales and marketing teams to achieve targets and raise business.
• Implemented an integrated range of customer service procedures consistent with the overall goals/objectives of the business, focused on revenue growth and customer satisfaction.
• Sustained high level of professionalism, integrity, customer satisfaction and sales growth by utilizing a diversity of marketing methods; addressed needs and requests, adhered to customer service standards.
• Target Market: Oil Changers, Retailers, Whole Sellers, Transporters, Workshops (Diesel, Gasoline & MCO) Hospitals, Generator User & Construction Companies.
• Executed trade schemes and launches new products as well as established Exclusive Category wise Distribution Network.
• Consistently recognized and tasked to improve organizational effectiveness through developing advertisement strategies and promotional activities.
• Ensured effective use of trade discounts to maximize sales.

Company Logo
Territory Marketing Officer
Hi-Tech Lubricants Limited (Zic Motor Oil)
Jun 2013 - Jun 2015 | Sargodha, Pakistan

• Developed new markets, established market & achieve the target goals through demonstrated abilities in enhancing business volumes.
• Planned, organized, and executed marketing and sales programs and devised marketing campaigns to increase awareness, sales, and profits.
• Formulated strategies & reaching out to the unexplored market segments/ customer groups for business expansion by organizing campaign and developing grass root sales network.

Company Logo
Territory Sales Executive
Phillip Morris International
Jan 2013 - Jun 2013 | Sargodha, Pakistan

• Developed and maintained relationship with customers through communication and meetings. Understood customer thoroughly and executed value added promotional activities and sales program to grow sales.
• Achieved sales and profitability targets, training, sales strategies and plans while growing profits and market share, delivered solutions to deal with escalate issues as well as established sales and service objectives.
• Recognize sales objectives and expand customer base by recommending sales representatives, retaining excellent working relations with key customers, and pinpointing new customer opportunities.

Company Logo
Retail Sales Manager
Mobilink (PMCL) Franchise
Jun 2005 - Jan 2013 | Sargodha, Pakistan

• Competently established a sales strategy to achieve sales goals and revenues, organized sales action plans, and liaised with company functions to ensure achievement of sales objectives.
• Developed new markets, established market & achieve the target goals through demonstrated abilities in enhancing business volumes.

Education

Institute of Management Sciences
Masters, Masters in Business Administration, M.B.A (MARKETING)‎
Marketing
Percentage 78%
2011
University of Punjab Hailey College of Punjab
Bachelors, Bachelors in Commerce, ‎
Business And Commerce
Grade C+
2004

Skills

Expert British Accents
Expert Distributors
Expert Fluent in English
Expert Key Account Management
Expert Knowledge of FMCG
Expert Lead in
Expert Leading Diverse Teams
Expert Live Demo
Expert Managing Large Teams =
Expert Technical presentations/Seminar managin
Expert Territory Management

Languages

Intermediate English