Summary

pI am dynamic individual with creative mind having qualities of hard work commitment with excellent communication skills. I am motivated to build myself applying my academic knowledge and expertise in the field of marketing, social media &, brand management, product development, administration & advertising which is good for any organization./p

Projects

Charted Management Institution Level 8

Experience

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Affiliate Relationship and Marketing Manager
AHZ Pakistan
Jul 2023 - Present | Lahore, Pakistan

•  Market research of education sector, including trends, competitors, and opportunities
•  Developing and executing content calendars
•  Creating and nurturing social media communities
•  Staying updated about the latest social media trends
•  Tracking useful social media metrics
•  Creating effective social media marketing campaigns
•  Analyze data to identify market gaps and develop targeted strategies
•  Develop and implement a business development strategy for the Pakistan region
•  Identify and engage with potential clients, including students and parents
•  Build and maintain strong client relationships through effective communication
•  Establish partnerships with local educational institutions and Language centers
•  Negotiate and manage partnership agreements to expand the company\'s reach
•  Organize and participate in events, seminars, and webinars to promote UK education
•  Meet or exceed sales targets for student enrollments and consulting services
•  Provide clients with information on UK education, admission processes, and visa requirements
•  Prepare reports on sales and market performance, presenting findings to senior management

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Marketing Consultant and Business Development Manager
Global University Systems
Apr 2021 - Jul 2023 | Lahore, Pakistan

•  Develop and execute marketing strategies to drive student recruitment
•  Lead student recruitment efforts, manage campaigns, and optimize enrollment strategies
•  Identify and cultivate strategic partnerships with educational institutions and corporations
•  Manage marketing budgets efficiently to maximize ROI
•  Utilize analytics tools for campaign performance measurement and adjustment
•  Organize and participate in events, conferences, and educational fairs
•  Ensure compliance with marketing and enrollment regulations and reporting requirements
•  Conduct market research to identify trends, opportunities, and potential partners
•  Develop and implement a comprehensive business development strategy aligned with goals
•  Identify and forge partnerships with academic institutions and industry players
•  Negotiate partnership agreements and MOUs to drive collaboration
•  Explore new markets for student recruitment and enrollment
•  Drive revenue growth through innovative programs, courses, and educational offerings

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Social Media Marketing Manager
Character Education Foundation
Oct 2019 - Apr 2021 | Lahore, Pakistan



•  Develop and execute a comprehensive social media marketing strategy
•  Create and manage content calendars, ensuring timely and engaging posts
•  Generate high-quality content, images, videos, and graphics, tailored to the target audience
•  Monitor social media channels for mentions, comments, and messages
•  Implement and manage paid advertising campaigns on social media platforms
•  Analyze and report on key performance metrics (KPIs
•  Cultivate an engaged online community and encourage user-generated content
•  Manage marketing budgets for traditional channels and optimize spending.
•  Coordinate with external agencies or vendors for traditional marketing projects.

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Manager Social Media & Marketing
Unique Group Of Institutions
Sep 2017 - Oct 2019 | Lahore, Pakistan

•  Create and curate engaging content for various social media platforms.
•  Manage and grow the organization\'s social media presence and following.
•  Monitor social media trends and adapt strategies accordingly.
•  Develop and implement traditional marketing campaigns, including print, radio, and TV
•  Collaborate with creative teams to design marketing materials and collateral.
•  Manage marketing budgets for traditional channels and optimize spending.
•  Coordinate with external agencies or vendors for traditional marketing projects.
•  ATL & BTL marketing campaigns within & outside city
•  Track and analyze (KPIs) for social media and traditional marketing efforts
•  Provide regular reports and insights to measure campaign effectiveness

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Assistant Brand Manager & Social Media
Shama Banaspati & cooking oil
Feb 2016 - Sep 2017 | Multan, Pakistan

•  To collect and analyze information and make decisions
•  Handling social media (Twitter, LinkedIn, Facebook, Instagram)
•  Trade Marketing & coordination with vendors
•  Product development in wise range of various markets
•  Building public relations within and outside organization to capture more area
•  Marketing planning according to cultural events & region traditions for brand
•  Social media pages Running/updating (Facebook, Twitter, LinkedIn)
•  Communication with all standards of people & advertisers for promotion
•  Planning of promotional campaign over satellite channel for one year
•  To examine all ATL & BTL activities, its planning & execution
•  Analyze how our brand is positioned in the market and crystallize targeted consumers insights
•  Measure and report performance of all marketing campaigns
•  Coach the team and get the best from everyone
•  Monitor market trends, research on activities to identify opportunities
•  Monitor product distribution and consumer reactions

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Operations Manager
Sam 99p London
Oct 2014 - Jan 2016 | Greater London, United Kingdom

•  Judgement and understand issues before execution of any action
•  Analytical approach to manage staff & stores activities
•  Bring new strategies for the promotion of the brand and to increase brand affinity.
•  Brand management
•  Business development and build awareness of new product
•  Communication with dealers & customers personally to resolve daily routine issues
•  Dealing with new customers and communication with them on different issues
•  Regularly converting customers from point of inquiry to sale

Education

BPP University London
Masters, Masters in Business Administration, M.Sc‎
Marketing (Brand Management, Consumer Behavior), Marketing
Percentage 56%
2015
Forman Christian College
Bachelors in Business Administration, B.A (Hons)‎
Marketing (Brand Management, Consumer Behavior)
CGPA 2.5/4
2013

Skills

Expert Computer Literate
Expert Business Development
Expert Facebook Ads
Expert Staff Management
Intermediate Tiktok Ads
Expert Project Management
Expert Social Media Posting
Expert Social Media Presence & Digital Awareness
Expert Solid content research skills
Intermediate Video editing skills
Expert Account Marketing
Expert Admin Assistantce
Intermediate Adobe Photoshop
Expert Advertising Operations Command
Expert Applying to Foreign Universities
Expert Associate Marketing
Expert ATL & BTL Campaigns
Expert Basic Accounting and Financial Planning
Intermediate Branch Administration Skills
Expert Brand Advertising
Expert Brand Management
Expert Branding
Expert Business Analytics
Expert Business Development
Expert Business Development Strategies
Expert Business Dnvelopment
Expert Business Management
Expert Campaign Management
Expert Canlendar Management
Expert Caption Translation
Expert Client Correspondence
Expert Client Relationship
Expert Client Relationship Management
Expert Close Attention To Detail
Expert Commercial Business Command
Expert Communication and Presentation Skills
Expert Communication Skills
Expert Computer Proficient
Expert Computing
Expert Computing Proficient
Expert Conflict Management
Expert Conservation Awareness
Expert Content Development
Expert Content Management
Expert Control Points Knowledge
Expert Cooordination Skills
Expert Coordination
Expert Coordination Skills
Intermediate Creative Social Management
Expert CRM Program Management

Languages

Beginner Spanish
Expert Punjabi
Expert Urdu
Expert English

Companies Followed

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Zain Contacts

Asim Rasheed Jaswal
Unique Group Of Institutions