Summary

# Strong ability to communicate effectively with people from different areas of life.
# Being able to work effectively and efficiently in teams, group and under pressure.
# Taking initiative and seeking continuous improvement stands as a major part of my personality.
# Empathetic, easy going and social describe my character well.

# 14 years of experience in Sales and Marketing, Distribution, Team Management, Merchandising, Trade Promotion, BTL Activities with prestigious companies Pharmagen Healthcare Ltd (Water Division), Huawei Mobile, Microsoft Mobile, Nokia Mobile and Master group (Master Molty Foam).
# Geographic knowledge of working in central region.

Experience

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City Manager C-1
Muller & Phipps Pakistan (Pvt) Limited
Sep 2020 - Present | Lahore, Pakistan

Establishing, maintaining and expanding customer base.
Setting sales targets SKU wise for Sales Officers, Wholesalers and Retailers.
Maintaining and increasing sales by reaching the targets sets.
To consolidate and report competitors market intelligence.
Be vigilant on competitors’ activities in the market and keep immediate “Regional Manager” up to date on new developments.
To consolidate and report competitors market intelligence.

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Acting Manager Sales & Marketing
Pharmagen Healthcare Ltd (Water Division)
Nov 2016 - Feb 2020 | Lahore, Pakistan

- Maintaining and increasing sales by reaching the targets and goals set.
- Establishing, maintaining and expanding customer base.
- Increasing business opportunities through various routes of market.
- Recruiting, training and allocating areas to sales team.
- Monitoring sale team’s performance and motivating them to reach targets.
- Dealing with franchisees, creating good relation and motivating them.
- Collecting customer feedback and market research.
- Keeping up to date with competitors.

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National Project Manager
Huawei Technologies
Dec 2015 - Feb 2016 | Lahore, Pakistan

-Team Management.
-Field force Travel plan & Execution.
-Activation Plan & Execution.
-Developing/Implementation of Procedure & Policies.
-Connection between Huawei & 3rd Party.
-Collect & Organize acceptance documents.
-Recruitment, Engagement & Evaluation of Team.
-Administrative Office Management.

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Sales Manager
Microsoft Pakistan
Nov 2014 - Jul 2015 | Lahore, Pakistan

- Responsible for managing the Field Force & Promoters deployed at various Mobile shops.
- Create an environment oriented to trust , open communication , creative thinking and cohesive team effort
- Maintaining and increasing sales of Microsoft's Mobile products
- Setting sales targets for Field Force & Promoters
- Monitoring team's performance and motivating them to reach targets
- Compiling and analyzing sales figures
- Manage SKU wise stock audit in Distributors warehouses.
- Responsible for Sell out & Sell through.
- Training, Feedbacks, Competitor analysis, Strategy development &reporting (Complete Wholesale reports along with assigning of Targets/Achievements).
- Responsible to maintain Shelf share & Brand visibility.
- Responsible for obtaining profitable results through the promoters & Retail salesmen by developing the team through motivation, counseling and skills development.
- Driving visibility and product placement across the retail channel.

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Retail/Wholesale Representative
Nokia Pakistan
Sep 2006 - Oct 2014 | Lahore, Pakistan

- To maximize Nokia business and market share with efficient management.
- To manage relationship with key retailers and whole sellers.
- To consolidate and report competitors market intelligence.
- To propose and implement promotional and tactical initiatives at POS to maximize Nokia (Microsoft) sellout.
- Execute effective merchandising methods on POS to increase Nokia (Microsoft) Share.
- To give Market feedback on daily basis to Nokia (Microsoft) Retail Officials.
- To work on Eleader Database for outlet daily sellout data.
- To expand Nokia (Microsoft) retail management coverage (identify new key dealers and retailers) and to ensure TCO compliance.
- Retailers and their sales personnel training regarding Nokia (Microsoft) devices.
- To deploy all POSM in effective manners.
- To achieve monthly specific models sellout targets though effective retail policies. (KIDI promotions)

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Sales Promotion Officer
Master Molty Foam
Sep 2005 - Aug 2006 | Lahore, Pakistan

- Maintain excellent work relationship with existing dealers in designated area.
- Acheive Monthly Targets.
- Develop new potential dealers within designated area in accordance with company’s dealership policy.
- Update dealers on their achievement against given targets& motivate them for improved performance.
- Ensure dealers does not violate company policy otherwise inform Area manager immediately both verbally & in writing.
- Be very vigilant on competitors’ activities in the market & keep immediate Area manager up to date on new developments.

Education

University of Lahore
Masters, Masters in Business Administration, ‎
Marketing (Brand Management, Consumer Behavior)
2005
University of the Punjab
Bachelors, Bachelors in Commerce, ‎
Commerce
2002
University of Central Punjab (UCP)
Intermediate/A-Level, Intermediate in Commerce, ‎
Commerce
1999

Skills

Expert Negotiating Skills
Expert Accounts Managment Skills
Expert Building Relationships
Expert Coaching
Expert Distributors
Intermediate Executive Presentation Skills
Expert Fluent in English
Expert Handling Assignments
Beginner Life Insurance Knowlege
Expert Managing Large Teams =
Expert Market Knowledge
Expert Market Share Analysis
Expert Meeting Sales Goals
Expert Product Distribution Skills
Expert Retail Products Knowldge
Expert Sales Planning
Expert Scale Management
Expert Sell to Customer Needs
Expert Solution Selling
Expert Staffing
Expert Target Setting
Expert Team Building
Expert Territory Management

Languages

Expert Urdu
Intermediate English