Summary

LUMS Certified | xPU | Digital Marketing 

Projects

The Crux - News In Fifty Words
Public Service Campaign
Case Study (TCF Schools)
Integrated Marketing Campaign

Experience

Company Logo
Head Digital Media & Online Growth
Luxurious Group of Companies
Sep 2022 - Present | Lahore, Pakistan

 

Company Logo
Visiting Lecturer
University of the Punjab, Lahore
Nov 2022 - May 2023 | Lahore, Pakistan

Company Logo
Digital Media Manager
KaroKonnect
Apr 2021 - Sep 2022 | Karachi, Pakistan

Content Marketing, SEO, Paid Social Media Campaigns, Email Automations, Landing Pages, Newsletters, Market Analysis, Audience Segmentation, Competitors Analysis, Audits & Reports, Sales Funnel

Company Logo
Digital Media Content Strategist
Glosix Pvt Ltd
Dec 2019 - Nov 2020 | Lahore, Pakistan

I managed SEO, SMO, SEM, SMM, copywriting, and online advertising & branding responsibilities. Semrush, Google keyword planner, Google analytics, Google search console, Ahref, Ubbersuggest, Buffer, Hootsuit, Canva.

Company Logo
Content Manager
Dialer360 Pvt Ltd
Aug 2019 - Dec 2019 | Lahore, Pakistan

Creative copy writing, blogs, articles, info-graphics, keyword research, competitor analysis, keyword gap identification, identify money keywords, website content, sales and landing page content writing.

Company Logo
Freelance Content Writer
Freelance Online Writers
Jan 2017 - Oct 2018 | Lahore, Pakistan

Product description, blogs, blog comments, articles, travelogue, keywords research, SEO optimised content, copywriting

Company Logo
Copy Editor
Channel 5
Mar 2016 - Mar 2017 | Lahore, Pakistan

Writing and drafting news headlines and stories

Education

University of the Punjab
M-Phill, Communication Studies‎
Research, Digital Media, Communication
Completed
2020
University of the Punjab
Masters, Masters in Arts, MSc communication studies‎
PR, Advertising, Communication
CGPA 3.6/4
2017
University of the Punjab
Bachelors, Bachelors in Arts, B.A‎
Literature
Grade A
2015

Skills

Intermediate Business Writing
Expert Ads Management
Expert Advertising Management
Expert AI Programs
Expert Analytical Skills
Expert Answering Inquiries
Expert Associate Marketing
Intermediate ATL, BTL
Expert B2B Manager
Expert B2B Marketing Strategies
Expert Backlinks
Expert Brand Activation
Intermediate Branding
Expert Business Building Strategies
Intermediate Business Development
Expert Buzz Marketing
Expert Campaign Building
Intermediate Candid Photography
Expert Canlendar Management
Expert Caption Translation
Expert Command on Google Sheets
Expert Communication Design
Expert Communication Strategy
Expert Concept Planning
Expert Configuration Switches
Expert Content Optimization
Expert Content Development
Expert Content Marketingc1
Expert Content Writing
Expert Cooordination Skills
Expert Coordinnation Skills
Expert Craft Command
Expert Creative Conception
Expert Creative Content Maker
Expert Creative Skills
Expert Creative Social Management
Expert Database Impact
Expert Digital Activation
Expert Digital Marketing
Expert Digital Marketing Analysis
Expert Digital Marketing Communication
Expert Digital Marketing Management
Expert Digital Media Management
Intermediate Digital Video Knowledge
Intermediate Dispensary Management
Expert Dynamic Communication Skills
Expert eCommerce Knowledge
Expert Email List Generation
Intermediate Email Marketing
Expert Excellent Verbal Communication

Languages

Expert Urdu
Expert English