Summary

A Storyteller, Content Developer and Communications, Marketing and PR Specialist 

Experience

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Co-Founder and Marketing Lead
Studio 46
Jul 2019 - Present | Lahore, Pakistan

I handle marketing as well as digital marketing of the firm. I develop pitches and have worked closely with clients from public and private sector. i have been working on design activism, urban forests and green Pakistan

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Manager Communications
Albayrak Pakistan
Jun 2014 - Present | Lahore, Pakistan

Since joining Albayrak, I have established the Communications Department which handles integrated communications for brand management and brand imaging. We develop and execute marketing plans. I have led the launch of Ataxi and Tumosan tractors. I lead the strategizing and execution of advocacy drives for Clean and Green Lahore. For this purpose we arrange awareness activities, volunteer programs and internship opportunities. The department led by me is engaged in media management; we issue press releases; engage journalists, bloggers and influencers; manage social media; handle company website; run digital media drives, carry out market research and develop literature. We engage with public office holders including civil servants, politicians etc. We reach out to community leaders. I have pitched the city district governments and the public office holders for prospective projects.

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Freelancer
The Asians
Oct 2013 - Feb 2017 | Lahore, Pakistan

I worked as a freelancer for The Asians, the Community News Portal targeting Pakistani Diaspora. I developed content, changed press releases to news pieces, reported, wrote and translated pieces.

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Asst Editor
The Nation
Nov 2013 - Jun 2014 | Lahore, Pakistan

I served as an Editor for Young Nation, a magazine for kids, while serving as an Asst Editor for Lifestyle magazine Sunday Plus. I worked on year-ender magazines and special supplements. I was responsible for reporting lifestyle events like LLF, fashion shows etc. I edited articles by feature writers and contributors. I conducted interviews. I was responsible for liaison with editor, journalists, PR agencies and celebrities etc. I worked on the layout of the magazines. I supervised interns which were taken in by the magazine sections of the Daily Nation.

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Asst Editor, Media Manager
Jahangir Publications Lahore
Apr 2013 - Aug 2013 | Lahore, Pakistan

I served as Asst. Editor for Asiana Magazine and was responsible for editing, writing, covering events, establishing liaison with journalists, PR agencies, celebrities and other stakeholders. I worked on the layout of the magazine and conducted interviews. I handled social media pages for the magazine.
As Media Manager for Jehangir Publications, I coordinated the sales and marketing team; I followed up on their pitches, projects and recoveries and worked with the sales and creative to design print campaigns for the clients.

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Production Associate; Researcher
Geo Television
Jul 2011 - Jul 2012 | Lahore, Pakistan

As Production Associate, I handled pre, post and production of Merey Mutabiq and Geo Shan Sey. I produced montages, vox pops, promos and packages. I carried out research, coordinated with the audience, crew, vendors and talent. I developed show rundowns, handled social media, web and emails. I did switching and worked with the NLEs for editing of the shows.

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Visiting Faculty Member
Beaconhouse National University
Sep 2010 - Feb 2012 | Lahore, Pakistan

Education

University of the Punjab
Bachelors, Bachelors in Law, LLB after BA Hons‎
English Literature, Law, Political Science
2015

Skills

Expert Advocacy
Expert Analysis of Information
Expert Brand Management
Expert Conservation Awareness
Expert Content Design
Expert Content Development
Expert People Management
Expert PR
Expert social media managent
Expert علم الأشعة البعادي

Languages

Expert Punjabi
Expert Urdu
Expert English

Naeema Contacts

Raja Zohaib Ghafoor Raja
Rawalpindi College of Commerce