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Summary
Talented Media Planner and Marketing Specialist, experienced in
supporting and enhancing all-purpose campaigns. Well-organized with
excellent project management skills and a self-directed nature with no
hesitation on innovation. Looking to bring in Media, Digital & OOH
related experience to a challenging role in Marketing
Projects
Experience
Media & Digital Planner (NESTLE)
-Managing a portfolio of NESTL brands with 650M yearly Media investment
-Planning, executing and reporting of all Media + Digital campaigns across designated portfolio
-Facebook Ads Manager, Google (Display, Search and Video) as well as working with numerous local and international publishers
-Maximizing effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.
-Analyzing campaign weekly performance to spot trends, test strategies optimization and reporting
-Increasing amplification by developing innovative PR & On-Ground strategies in campaigns
-Planned media and launched key music platform in Pakistan's media landscape, NESCAF Basement 5, delivering over and above media KPI's
-Analyzing consumer patterns to identify trends and target key demographics
-Working closely with clients to identify needs / challenges and providing solution-oriented campaigns
Corporate Account Manager
-Major clients included ICI AkzoNobel, Coca-Cola PK, HBL, ABL & MCB
-Articulated & implemented marketing & sales plans for augmenting business volume
-Ideation, development, pitching & deployment of Trade tools at IMT's / LMTs for clients
-Presentations for pitching to new clients
-Played key role in retaining one of our biggest clients
-Trade tools deployment and brand activations
-Built client relationships by responding to inquiries, identifying and assessing clients needs, resolving
problems, and following up with potential and existing clients to ensure satisfaction
-Interacted with clients on regular basis to quickly alleviate issues and provide project updates
-Led project (NIB-MCB) merger and converted 43 Ex-NIB branches to MCB in North + Punjab region in stringent timelines
Assistant Manager Corporate Accounts
-Client management
-Business growth KPIs & cater all client requirements
-Multimedia presentations to clients on survey reports, adaptations and executions with QC
-Overseeing fabrication and deployment of trade tools
-Vendor management
Osaka Lighting (Self Employed/ Part-time)
-Sales B2B & B2C
-Handling marketing team for door to door marketing
-Procurement and supply coordination
Intern
-Assist in clearing department with NIFT
-Customer Services
-Assist Chief Teller with daily closing and ATM
-Data entry and Data collection on Excel
-Daily report generation
