Summary

Growth-focused with +10 years’ working experience in marketing, account management and advertisement consultancy in diverse organizations. Results-oriented, innovative tactics and strategies with a focus on producing positive measurable outcomes. Skilled in building relationships, increasing revenues and driving market share, account management, relationship building, and implementation of best practices. Exceptional leader with business acumen and success launching new products, pipeline development, pinpointing client needs and solving problems by assessment and analysis. Proven success in granting 10 bonuses and received awards for excellent performances. Deadline driven; organized with strong analytical skills and attention to detail.


Experience

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Marketing Manager
Zeerac.com
Mar 2022 - Present | Lahore, Pakistan

1. Implement marketing strategies which resulted in the growth of customer base.
2. Conduct continues evaluation of market trends to stay current on customer and competitor’s changes. 
3. Plan and execute traditional marketing campaigns.
4. Devise leading-edge digital marketing and social media strategies.
5. Coordinate with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
6. Develop and deploy marketing collateral to promote properties and drive sales.
7. Generate leads for sales through marketing campaigns.
8. Spearheaded Marketing department and 13 subordinates, and initiated research material for competitor analysis

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Account Director
The Brand Partnership (Pvt.) Ltd.
Feb 2015 - Feb 2022 | Lahore, Pakistan

Principal strategist and visionary, orchestrated all bottom-line factors to strategize and align all promotional and communicational campaigns. Spearheaded and designed all thematic packaging, and Digital / Social Media execution for various clients. Proved instrumental in brand activation of different clients nationwide.
Key Accomplishments: 
1. Demonstrated keen insight for concept development, Media Planning Strategies and Execution.
2. Delivered strategic direction to develop marketing plans for brands and make brand identity of clients’ products.
3. Spearheaded client service department and 3 subordinates, and initiated research material for competitor analysis.
4. Built collaborative rapport with clients and effectively built synergies between client and studio department.
5. Produced status report, contact reports of clients providing increase in decision-making on major projects/processes.

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Account Manager
Prestige Communications (Pvt.) Ltd
Jan 2013 - Feb 2015 | Karachi, Pakistan

Contributed to business growth through innovation, and conceptualization of key business drivers, strategizing promotional as well as communicational campaigns. Designed and devised thematic packaging. Coordinated for working on concept development and concept writing. Researched and managed numerous verticals to handle client service department.
Key Accomplishments:
• Achieved organizational alignment through developing and devising effective Marketing Strategies for various brands.
• Developed growth-focused operations and processes filtered from top-level strategic plans and top-notch management.
• Consistently recognized and tasked to improve product effectiveness and efficiency by making Brand Identity of products.

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Senior Manager Marketing
Ravi Advertising
Jan 2012 - Dec 2012 | Karachi, Pakistan

Strategically positioned to manage Client Service Department; challenged with the responsibility of propelling strategic initiatives, and credited for effectively managing resources for BTL Activities.
Key Accomplishments:
• Conceptualized and initiated aggressive growth plan projected through media buying and planning to support firm needs.
• Introduced strategic and tactical action plans to spearhead the process of Rural and urban Float activations.
• Planned and implemented effective marketing campaigns to achieve the Objective of each event by devising best practices.

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Assistant Manager – Business Management Consultancy
Corporate Support Services (Private) Limited
Aug 2008 - Dec 2011 | Karachi, Pakistan

Exercised hands-on approach to perform Corporate Secretarial Services to Corporate Clients, delivered sterling and highly analytical support on Taxation as well as actively engaged in corporate Financing.
Key Accomplishments
• Rendered management expertise and directions in order to lead and handle RTA and Share Registrar Services.
• Achieved bottom line results through the Marketing and Brand Activation, and devising Business Development strategies.
• Demonstrated the versatility and expertise needed to methodically assist in Human Resource Services.

Education

Bahria University
Masters, Masters in Business Administration, ‎
Marine Sciences, Marketing (Brand Management, Consumer Behavior), Marketing Management
CGPA 2.9/4
2011

Skills

Expert Behavior Analysis
Intermediate Brand Activation
Expert Brand Advertising
Expert Brand Awareness
Expert Brand Awareness Programs
Intermediate Brand Building
Expert Brand Development
Expert Brand Development Strategies
Expert Brand Management
Intermediate Brand Strategy
Intermediate Branding Ldeas
Intermediate Business Dnvelopment Strategies
Expert Conservation Awareness
Intermediate Drafting Policies
Expert Market Information
Expert Media agencies
Expert Microsoft Applications Experience
Beginner Pay Per
Expert Presentation Skills
Expert Public Relations Services
Intermediate Pursuing News Stories
Expert Return On Investment
Expert TikTok Knowledge
Expert Vendor Management Experience

Languages

Beginner Saraiki
Intermediate English
Expert Urdu