A.A Joyland (Private) Limited is a group company of Siddiqsons Group which  comprises of Aladin Amusement Park, Pavilion End Club, Bounce, Café Canes Restaurant, Food Outlets and Banquet.
Assurance & Governance; Set up of best practice SOPs for core functional areas and leading Risk Management initiatives, internal/external audits facilitation and set up and implementation of local internal controls framework.
Finance Business Partnering; A trusted partner for the COO, Operational and Supply Chain Team and Finance Department Team. Driving the budgeting, planning and forecasting cycles, periodic performance and KPI reviews and interpretations.
Working Capital Management; Dealing with company Treasury, customer collections management, vendor pay out process oversight, holding key accountability for working capital KPIs.
Core Finance; Financial accounting, financial reporting, GL reviews periodic closing, IFRS compliance, bank reconciliation review, food costing, inventory reconciliation, recipes actual v/s standard review, statutory audits facilitation.
Experience Diversification; Implementation of management framework for proper warehousing and procurement practices across Supply Chain. This includes vendor development, induction of substitutes, implementation of mechanism to control expiry and over purchasing. Reimplementation of Point of Sale software. Development of utility reconciliation mechanism.       
 
Key Achievements
Built a Strong Control and Compliance Environment through a comprehensive SOPs for all Finance and supply chain processes;
Working Capital Optimization achieving through improvement in credit term with vendors;
Reducing cost of food production from 62% to 42% of sale by introducing strong controls on utilization of material in production of food;
Delivered utility Savings and reduced line losses through introducing reconciliation initiatives across the company;
Delivered Procurement Savings through introducing Procurement initiatives and implementing closely through the Procurement Manager.

Shafi Group of Pakistan, which is a leading group of manufacturing and exporting Leather, Textile & Rice Glucose from Pakistan.
Reporting to Group Chairman;
Overall management of financial accounting and reporting across the Group companies;
Assisting the Group Chairman in developing financial strategy at entity and Group levels;
Managing the Group’s working capital by closely monitoring the collections activity, operational spend and cash flow positions;
Managing all investments including equity investments, investment in mutual funds and investment in TDRs;
Liaising directly with executive management of other Group companies;
Working on team and staff development initiatives within Finance;
Supervising Income Tax and sales Tax matters;
Facilitating Internal and External Audit;
Facilitating all directors on their tax matters;

Reviewing, assessing and testing of internal controls;
Designing and performing substantive tests including analytical reviews;
Review of financial statements to ensure compliance with various disclosure requirements of IFRS and local regulations;
Formulation of conclusion and reporting to supervisors and managers and liaison with client management;
Advising and helping clients in making internal control systems and keeping books of accounts.

Key industries covered as Assurance Senior included pharmaceutical, commercial banking, leasing, textiles, manufacturing plants and United Nations Development Program and International Labor Organization NGOs.