Summary

Rafaquat Ali:

1. Reorganized template code to promote dynamic content
2. Implemented site-wide dynamic page title tags, meta tags and on-page optimization (e.g. relevant alt text for all images)
3. Ensured navigation structure was accessible to search engines
4. Resolved duplicate URL/content issues
5. Created WordPress blog with product-based domain and custom template
6. Ensured blog was regularly updated with photos and pre-launch news and that the author became active in relevant online communities
7. Through the development of high-quality content, gained links from other industry blogs and promotion through social media sites such as Digg, del.icio.us and Stumbleupon
8. By product launch date, the blog ranked held the number 1 position in Google for the product name
9. Managing the PPC of client (google adwords, facebook etc)
10. online local promotion of company or services

Projects

Organic Marketing Atlas Cars UK

Experience

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SEO Consultant
Blueclays
Sep 2014 - Present | Lahore, Pakistan

 Develop SEO strategy and execute plan for growth of organic traffic
 Website development according client requirement
 Adwords Certified Group so my responsibility to manage adwords client and provide plan according to requirement.
 Market research including online consumer behavior, understanding Search engine behaviors (Google, Yahoo and MSN/Bing)
 Engineered extremely competitive environment of research
 Deployed organic search result including in depth keyword research, competitor analysis, technical audits, content optimization and link building
 Integrated graphical user interface in Content Management System (WordPress environment: up to 15 installations)
 Video Optimization
 flightandfly.co.uk
this company deals in Airline ticketing and my responsibility to managing its adwords campaign

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Digital Marketing Manager
Logica IT solutions
Feb 2013 - Aug 2014 | Lahore, Pakistan

 Manage main company client Atlas Cars (top taxi services provider in London)
 Manage its Branding and reputation
 For Local promotion manage its local Listing
 Managing its SEO
 I am responsible to managing its Adwords campaign. I am managing call per conversion campaign.
 Developed and executed advertising campaigns designed to increase site visibility and traffic, including advertising, promotional and event-related, among visitors, customers and business partners.

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Sr. SEO Engineer
Techliance Limited
Apr 2011 - Jan 2013 | Lahore, Pakistan

 Consolidate SEO recommendation on main clients
 Managed PPC campaign budget
 Managing techliance website reputation and its SEO
 Mobile app marketing IStockWise
 In change of search engine optimization for this site, achieving 15% av. growth per month and decrease the bounce rate of 28 %
 Organized the community management on all social media: LinkedIn, Viadeo, Twitter, Facebook, Google+, Scoopit, Digg account
 Design and integrate B2B emailing production (15 / month)

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Team Lead SEO
NexGen Inc
Aug 2009 - Nov 2011 | Lahore, Pakistan

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Team Lead SEO
E GlobalSolution
Aug 2008 - Sep 2009 | Lahore, Pakistan

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SEO and junior Developer
fastech Solutions
Feb 2008 - Sep 2008 | Lahore, Pakistan

Education

University of the Punjab
Masters, , Masters in Science‎
IT
2007

Skills

Expert ASO
Expert Digital Marketing Analysis
Expert MarketAssessment
Expert SEM Knowledgec
Expert SMM
Expert Social Media Strategises

Languages

Expert Urdu
Expert English

Companies Followed