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Summary
A focused and self-driven seasoned sales professional having winning attitude with +15 years diversified experience in food & beverage industry and lubricants industry.
11 years sales experience includes serving of 2 mega giants of respective industries “Tapal Tea (Pvt.) Ltd” and “Engro foods Ltd”.
Launched “Olpers UHT Milk” and “Omore Ice-Cream” by implementing efficient numeric and weighted distribution.
4.5 years Lubricants sales experience includes serving of “Hi-Tech Lubricants Ltd” brand name “ZIC”.
Effectively increase # of distributors and increase retailer count in entire region along with vertical growth at out let level.
Adopt sales management profession as passion not for interest, because I feel that “Interest is temporary but Passion forever’s”.
Experience
Regional Sales Manager
I am responsible to head up team of Divisional Sales Managers, Area Sales Managers, Trade marketing officers and Sales Executives along with, Van Salesmen who deliver on the Budgetary Targets as set out for the year of entire Lahore and Multan region.
Responsible to achieve volume and value sales targets as well as market coverage in order to gain competitive advantage against competitors.
Ensure implementation of all sales related SOP’s in respective regions and keep a close eye on distributor’s ROI in order to ensure efficient and effective utilization of resources.
Monitoring of all trade marketing activities in respective regions and ensure effectively utilization of trade marketing budget in respective regions.
Develops, maintains and improves business relations with all customers of the Company and seeks out new sales opportunity in term of nontraditional channel development.
Territory Manager Channel Development
“Part of team who successfully launched Olper’s UHT Milk and Omore Ice-Cream in Lahore under tough competitive situation, converted best Retail media out-lets, developed distribution infrastructure, got best visible shelf display at out-lets through focused approach, conversion of top end out-lets and got best visible placement of our cabinets at out-let level, development of team along with distribution channel who delivered results beyond expectations”.
“Territory Manager Channel Development (Lahore Region) Ice-Cream”
In this role, I was responsible to develop and grow Out of Home non-traditional channels including HoReCa, Leisure, Travel, Institutions, Military and Key Accounts through implementation of channel specific killer moves and shopper insights.
“Territory Sales Manager (Lahore) (Dairy Division)”
In this role, I was responsible to achieve primary & secondary sales targets, availability & visibility of all Sku’s both at trade and distributor level.
I was also responsible to build relationship with Key Accounts, grow business, identify opportunities & execute merchandising and shelf displays.
Executive Territory Sales
I was responsible to achieve Primary and Secondary Sales targets, lead team of DSF’s and Salesmen, availability & visibility of products and coverage.
I was also responsible to maintain PR with Trade and run trade promotional activities.
I also developed rural penetration project and monitored sales of 41 villages in surroundings of Lahore.
