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概要
Hi! 👋 I'm Safa, a Media Buyer with over 2 years of experience in the exciting world of digital marketing. With a strategic mindset and a passion for data-driven decision-making, I excel in optimising ad performance across multiple channels. Certified in LinkedIn Marketing Solutions and armed with an MBA in Marketing, I bring a proven track record of exceeding client expectations.
工作经历
Cross-channel Media Buyer
Successfully managed over $375,000 in ad spend across all paid media channels.
Strategically planned and executed digital marketing campaigns across META, LinkedIn, TikTok, Google and YouTube Ads platforms for a diverse range of clients, including:
Educational: McKinsey Forward, McKinsey Comms, PClub, Udacity - Egypt Forward, Study for FE, Conor Harris - Pinnacle Performance, and more.
Events: Food and Hotel Asia, Korea Blockchain week 2022
Ecommerce: Montiplay and Elise’s Stories
Utilized Google Analytics and data analysis techniques to monitor campaign performance and make data-driven decisions for optimization.
Managed media buying activities, including budget allocation, optimization and scaling, to maximize ROI and achieve client objectives.
Implemented lead generation strategies to drive high-quality leads and conversions for clients.
Collaborated with cross-functional teams to develop comprehensive media plans aligned with client goals and target audience.
Marketing Executive
Coordinated with suppliers across China, Taiwan, India, Bangladesh, UAE, and Europe.
Conducted ongoing market research to identify new sources of supply and support product development initiatives.
Oversaw critical aspects of the department's day-to-day operations, including monthly and year-end presentations on team performance, ERP data entry, and record-keeping.
Managed daily price quotations from suppliers and ensured smooth operation workflow.
Achieved $6,841 in commission and imported 55 containers within 5.5 months.
Marketing & PR Internee
Managed the Lead Management System (LMS), maintaining meticulous records of leads for branch optimization.
Successfully negotiated with vendors to enhance branch exteriors, contributing to improved brand perception.
Conducted thorough surveys of 88 branches to assess advertising elements\' conditions, informing strategic decision-making.
Played a key role in proofreading manuscripts and Silkroute Magazine, ensuring high-quality content delivery.
Contributed to the preparation of Marketing Budget Presentations, aiding in budget allocation decisions.
