Hala Equipment Trading LLC was established in 1998 with the sole purpose of providing UAE with quality material handling equipment. Hala’s 20 years of experience in dealing with forklifts of all types has turned into viable and sustainable business model, covering the complete supply chain for Material Handling Equipment for UAE and Export.

Job Profile:

 Working as “Sales Manager”, reporting to MD of company
Products portfolio include: Forklifts (HELI)
Looking after the Equipment Sales Division for “HELI Forklifts and Warehousing Equipment” for UAE and
Africa.

Plan, direct and evaluate the operational activities of “Equipment Sales” Department.
Managing a Sales Team and ensuring company's targets are achieved on Quarterly bases.
Motivating and training of sales team and ensuring coherence and conflict resolution.
Planning, executing and following up the marketing activities with marketing department.
Deciding the product pricing and ensuring certain GP for MHE division.
Ensuing minimum DSOs.
Sales Forecasting and budgeting.

Coordinating with after market division to have on time art after sales support to customers.
Developing sales pipeline and ensuring adding new business to company on constant bases.
Analysing marketing dynamics and actively working on New Product Development and launches.
To provide customer technical support with respect to product selection and complete after sales services

Relationship management with Key Accounts.

Attainments:

Increased the market share of Forklifts from 4.5%to 6.0%.
Successfully achieved value growth of 20%+ in past two years, despite decreasing MHE market in UAE.

Played instrumental role in expansion of company across UAE.

“Technical Resources Est.” Dubai is part of renowned “Albwardy Group” in UAE having more than 40 group companies and having annual turnover approaching 01 Billion US$. Technical Resources employs more than 400 employees and are dealing into various fields including GENRATORS, FORKLIFTS, Spare Parts & Filters, Equipment Rentals, Workshop Services, Remanufacturing of engines/machines, Automotive and Interior decoration.

Job Profile:

Reporting to Managing Director of the company.
Products portfolio include:
o Forklifts (Tailift, Komatsu)
oGenerators (Perkins UK)
Instrumental in handling total business of approximately USD 12million in trading. It includes Forklift
Business of 2.5million USD and Generator business of USD 3.0million, rest is Filters and Spare Parts business.

Major and Targeted business areas are, UAE, Oman, Qatar, Bahrain, Pakistan and African countries depending on products. Countries visited include Qatar, Oman, Bahrain, Pakistan, Iran and Saudi Arabia.
Formulating & implementing business operations & marketing strategies for enhancing revenue.
Manage a team of Sales Executives, monitoring their daily activities, assigning the tasks and supporting to achieve their given monthly sales targets.
Study market research and trends to determine customer requirements, potential sales volume from them and competitors’ activities.
Determine products and services to be sold as per customer requirements and implement price structure and credit policies.
Visit the client sites to provide solutions to customers and to encourage them to make suitable decisions & boost the company's reputation and sales.
Deal independently with Key local and international customers. Receive inquiries from the customers, identification and specifications of the equipments required by them.
Retain existing customers and aim for new opportunities of business growth.
Developing a network of sub dealers in designated territories.

“Cummins Sales & Service Pakistan Ltd.” was the sole and authorized distributor for Cummins Engines and generators (USA), Yale Material Handling Equipments (UK) and Valvoline Lubricants (USA) in Pakistan. It’s the company started its operations in 1992 and employed around 125-150 employees with offices all over major cities in Pakistan.

Job Profile:

Reporting to General Manager of the company.
Products portfolio included
o Forklifts (Yale)
o Generators (Cummins)

Annual business worth PKR 250-300 million, which includes Forklift business of PKR 100-150million and Generator business worth PKR 150 million.
Business Development, Domestic and International Marketing.
Successfully launched the “Cummins Portable Gensets” and “Yale Forklifts” in Pakistan.
Responsible for sales of Heavy Diesel Gensets in designated territory.
Coordinate sales activities, prospect new clients, and service existing clients.
Handling a team of Sales Executives and ensuring monthly sales targets to be achieved accordingly.
Well-versed with complete sales process right from inquiry generation, costing, negotiations, objection handling, getting management approvals, invoicing, payment collection and after sales support.
Generate stock order and correspondence with principals.
Responsible for the negotiation and finalization of sales contracts with potential clients.
Had the responsibility for all the marketing activities of my department including making marketing budgets and cost analyses.
Handling the dealer networks for sale of generators and assuring achievement of dealers’ targets.

Attainments:

Developed the Forklift Sales department in the company from scratch and successfully launched the “Yale” brand in Pakistan in year 2007.
Distinguished efforts towards establishing the Cummins Portable Generator business from scratch.
Developed Business Arm through developing business relations with Genset Dealers, and appointed dealers all over Pakistan.

Jaffer Brothers is the Authorized Distributor for “Komatsu, Japan” for all of its products in Pakistan since 1948. The group has diversified activities including Projects, Machinery, Agriculture, Commodities, and IT. Group employees around 1500 employees and comes in top 20 groups in Pakistan.

Job Profile:

Reporting to the General Manager of the company.
Worked as “Asst. Manager Sales” and re-launched the “Material Handling Equipments” department in the company (Komatsu Forklifts).
Handling a team of Sales Executives for sales and marketing of “Komatsu Forklifts”.
To develop and execute the sales strategies and plans to ensure the achievement of Sales Targets of material handling equipments department.
Devising and executing the marketing strategies, promotions, and advertisement campaign schedule.
Making budgets, deciding pricing strategies and forecasting the sales.
Coordination with Principal (Komatsu – Japan).
Making strategies and plans for better market penetration and targets achievement.
Also responsible for sales of Mechanical Road Sweepers and Road Construction Machinery.

Attainments:

Distinguished efforts towards re-establishing the “Material Handling Department” department in the company.
Developed the dedicated Forklift Sales team in 03 regional offices in Pakistan and trained them accordingly.
Driving annual business worth PKR 100-120 Million.
Assisted Parts Department to develop “Forklift Parts” business by developing the new parts dealers.

Packages Ltd. is Asia’s largest composite printing unit and employs more than 4,000 people. The group is involved in Rotogravure, Flexographic & Offset printing besides having forward and backward integrated businesses like manufacturing of Paper & Board, Flexible film, and Printing Inks & accessories.
I worked in its Printing Ink Division, “DIC”.

Job Profile:

Reporting to the Regional Sales Manager.
Responsible for sale of “Printing Inks” to the designated customers in the assigned territory.
To look after the Distributor’s activities and managing its Sales Force to ensure that company’s targets are achieved.
To look after specific number of customers for selling company’s products and collection of outstanding amounts, along with development of new customers.
Deciding prices strategies and handled the whole “South Region” in the absence of my Regional Manager.
Identification for the development of new products for existing and new customers and providing technical support to customers in association with technical department.

Attainments:

I was one of the four initial employees who laid the foundation of Printing Ink unit in Karachi in year
2001.
Awarded "Employee of the Year" for the year 2004 in Packages Ltd, Pakistan.
Awarded as the "Best Sales Executive" for the year 2002 in Packages Ltd, Pakistan.