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Summary
I have 17 years sales marketing experience in FMCG sector with leading multinational and national organizations.
I am a dedicated, honest, competent and motivated individual with responsibility seeking attitude. Lead, manage and motivate my sales team in order to achieve the sales targets and set common objectives. I am good in field sales management, distribution management, presentation and interpersonal skills along with ability to handle pressure in demanding situations.
I work with my full dedication and lead my team with true spirit.
Experience
Assistant Business Development , Lahore
Meeting & growing revenue goals for assigned accounts.
Planning sales & business development opportunities, including supporting local sales & service teams.
Budgeting for the above functions.
Negotiation & maintenance of sales or service contracts.
Prepared Annual Operational plans month wise and quarterly.
Organizing events and product exhibitions.
Promotional activities of valuable clients.
Zonal Sales Manager
Distributor development in assigned area.
Feasibility preparation, KPI settings, Team management, Achievement strategy planning.
Distributor’s team development & training.
Competitive planning to achieve numeric distribution & weighted distribution target in assigned area.
Unit Manager (Sales Manager)
Deliver monthly and annual sales volumes 2.5 Million cases worth 1 billion rupee.
Delivered growth on KPI’s (Market share, numeric, weighted distribution, cost & volume).
Execution and monitoring of company’s policies and procedures.
Prepared Annual Operational Plans & maintained necessary data & record for future concerns.
Provided leadership to sales team.
Assigned right person for task to extract the best out of each team member.
Motivated team to deliver monthly and annual plans.
Conducted regular coaching and counseling with TDMs and sales team.
Prepared incentive plan for sales team.
Ensured that team is delivering desired result.
Tracked performance of team by getting the report on weekly and monthly.
Monitored the sales team KPI (sales volume, market share and numeric distribution).
Monitored market for sales strategies of competitors.
Maintained discussion forums with leadership team to develop execution plans.
To retain Key accounts and conversion of the key accounts into Pepsi.
Induction of new distributors and deals with distributor to reach win-win agreement.
Execute launches of new brands in market & Key A/C management.
Maintained the publicity budget and proper execution of the publicity.
Ensured the new brands publicity location for hoarding at important places.
TDM (Territory Development Manager)
Assisted current account base in developing a business plan.
Gained key account conversions by strategically targeting & gaining support of their referrals.
Organizing & presenting large audiences at educational meetings and other corporate events.
Supporting educational efforts to increase business.
Achieving sales objectives.
Penetrate and develop new business opportunities.
Developed & implemented a profitable & geographically comprehensive prospecting initiative.
Finding solutions to customers needs.
Create a strategy to grow the territory by building long term customer relationships.
Sales Officer
Organizing sales visits.
Demonstrating/presenting products.
Establishing new business.
Maintaining accurate records.
Attending trade exhibitions, conferences and meetings.
Reviewing sales performance.
Negotiating contracts.
Area Sales Officer
Organizing sales visits.
Demonstrating/presenting products.
Establishing new business.
Maintaining accurate records.
Attending trade exhibitions, conferences and meetings.
Reviewing sales performance.
Negotiating contracts.
Marketing Executive
Analyzing and investigating price, demand and competition.
Devising and presenting ideas and strategies.
Promotional activities.
Compiling and distributing financial and statistical information.
Writing reports.
Organizing events and product exhibitions.
Monitoring performance.
Managing campaigns on social media
Planned daily working schedules.
Visiting customers & advertising agencies on daily basis to develop business.
Increased company business on monthly basis and achieved company target & goals.
