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Summary
A seasoned marketer with seventeen plus years’ experience, held multiple positions in Pakistan and UAE. Scope of work also covered various countries of Middle East. Performed and delivered with diverse teams.
Key areas of expertise include:
B-to-B and B-to-C marketing | Sales Channel Planning, Analysis and Management | Product Planning and Sourcing | Supply Chain Management | Brand Management | Events, Media Buying and PR |
Experience
Entrepreneur
• Managing investments in real estate and construction.
• Also undertaking revamp projects for residential properties.
Senior Manager Sales & Channel Management
• Sales channel management and planning for complete air-conditioning solutions of York & Euro Aire brands.
• Managing the Punjab region sales for residential & light commercial whilst driving resources in multiple cities.
• Also managing a service solutions and installation team to provide support to customers.
Manager Planning & Customer Programs
• Elevated from Carrier Middle East to the parent company United Technologies Corporation.
• Part of integrated regional marketing team for UTC companies; Carrier, Otis and Fire & Security.
• Sales channel management with segment-share analysis, corrective action identification, execution and review effectiveness with sales teams.
• Worked on synergy driven marketing for combined target sector verticals of the three businesses.
• Planning and execution of customer engagement programs in all the three business segments.
• Ownership for websites, literature, signage, advertising, tendering channel support and livery branding.
Marketing Manager
• Joined as Marketing Manager for UAE and later elevated to the Middle East position.
• Planned and executed the UAE annual marketing plan and budget for finished goods and service business.
• Simplified and improved the authorized dealer selection process in preference to steady UAE customers.
• Drove the data based planning and execution of consultant coverage program for the four Middle East entities. Worked in tandem with project sales teams to develop the untapped channel segments.
• Conducted customer engagement seminars, symposiums and technical training workshops to build customer relationships and enhance commercial product sales.
• Liaised with product development team for designing regulatory requirement driven product roadmaps.
• Created awareness and drove channels support for residential products with in-store branding campaigns.
• Planned and executed sustainable green product launches across the Middle East for the regional manufacturing facility.
• Initiated and executed LEED trainings for customers in coordination with US Green Building Council for sustainable building designs.
• Improved product appeal and company insight at various strategic industry platforms.
• Led the revamp project of company website for effective branding and communication to support sales.
Brand Manager - LG
• Developed strategic marketing plans for LG home appliances product line.
• Management and corrective recommendation for effective dealer network to increase market share.
• Responsible for developing advertising, promotions, events and media campaigns to increase channel sales.
• Planned & launched new washing machine co-branded campaign in partnership with Surf brand of Unilever.
• Rolled out red carpet sponsorship of Pakistan Fashion week as niche segment marketing initiative.
• Responsible for re-launching of LG brand & new flagship products with dealer road shows across the country.
• Repositioned the local PEL brand and pricing into higher tier segment for increased revenue.
• Increased brand awareness & recall with celebrity endorsement campaigns.
