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Summary
Ambitious marketing professional with over 8 years of diverse commercial operations, trade marketing, trade visibility and outreach programs experience. Have successfully delivered initiatives in trade marketing, relationship building with channel and trade branding. Holds an MBA degree in Marketing, aiming to undertake a challenging mid-career role in high paced environment.
Have been acknowledged on various occasions for providing out-of-the-box solutions to complex business situations, taking challenges head-on and delivering under pressure and over-delivering. Been part of amazing teams and worked on local telecom industry’s mega projects. Acknowledged and praised for leadership, individual efforts and as a valuable team-player.
Natural instinct of thinking-out-of-the-box and ability to manage complex business tasks & come up with innovative solutions, strong enough to absorb pressure.
Comes with a "can-do" attitude, capitalizes on challenges and turn into opportunities unleashing the true potential."
Work philosophy: ‘Every accomplishment starts with a decision to try’
Projects
Experience
Assistant Manager Trade Marketing
. Planning & executing nationwide channel branding & visibility drives
• Spearheading nationwide Internal & External Branding roll-out at Franchises
• Nationwide Branding roll-out at Retailers including in-shop & outside branding
• Projects reporting, vendor management and coordination with regional touch points
• Campaign Collateral and other POS collateral management (Trade level)
• Engagement Programs (Giveaways, Retailer Conventions, Retailer Advocacy)
• Retail Outreach Program (Seasonal Gift Deliveries to over 30,000 retailers)
Sr. Executive Trade Marketing
Spearheaded Retail Outreach Program with a nationwide scope of engaging around 18,000 retailers and 350 franchises regularly having a direct impact on BHT.
Successfully planned and executed Corporate Outreach Program – making regular contact with more than 600 corporate customers resulting in improved WOM, Brand Loyalty and Retention.
Planned and successfully executed Glow Graffiti competition (BTL) at 5 cities engaging more than 8,000 students at 60 institutes, exceeding expectations in growth of Brand Health Trackers (BHT).
Synchronized BTL activities, branding drives and trade communication with ATL campaigns to maximize effectiveness and market penetration.
Acknowledged and awarded for creativity & innovation in projects and initiatives ensuring channel engagement (Creativity & Innovation in 2013)
Channel Coordinator
Associate Indirect Operations
