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Summary
I am a proactive marketing professional with a proven track record. I have overseen marketing budget of PKR 50 million+ per annum, managed agencies & vendors, revamped 100+ retail outlets & introduced industry-changing innovations. I am also proficient in boosting brand visibility and fostering customer loyalty.
Projects
Experience
Trade Marketing Officer
Managing a PKR 50-60 Million marketing budget (Retail+OOH) annually for FY 23-24.
Conduct first-ever Retail Census in the steel industry, gaining insights into market share, expansion potential, and competitors.
Comprehensively revamped 100+ retail outlets to ensure a consistent brand image and enhance the customer experience.
Enhanced the brand visibility in Karachi retail market
Assist in Introducing the Calibrated Weigh Indicator to steel industry, ensuring precise weight measurements and enhancing customer satisfaction.
Contributed to the success of the National Retailers Award, under Trade Incentive Scheme securing exclusive warehouse rights with approximately 60% of stockists, fostering strong customer loyalty through diverse partner rewards.
Facilitate to the execution of the \'ILM KA KARVAAN\' BTL campaign in Karachi, engaging \'LOHAR CONTRACTORS\' and \'ARCHITECT’ customers, providing valuable product knowledge.
Initiated bus branding in Karachi, setting the trend with the launch of BRT to increase the brand visibility.
Managed the Point of Sales Material (including budget, logistics, distribution, assortment).
Shared monthly visit reports with stakeholders, including C-Suite, detailing the retail market and competition intelligence./li
Overseeing Amreli Steels Circle, a landmark showcased in domestic dramas and the globally acclaimed Marvel movie.
Marketing Coordinator
Maintain databases and spreadsheets related to vendor payments and marketing expenses
Communicate with vendors regarding payment inquiries and documentation.
Maintain databases and spreadsheets related to vendor payments and marketing expenses Organize and categorize marketing materials, files, and documents.
Provide general administrative support to the marketing team, such as scheduling meetings, preparing reports, and handling correspondence
Collaborating with employers, finance and other team members.
Office Assistant
Maintain and organize data records and entries
Record and maintain information related to lots and inventory
Preparation and issuance of sample Making of summarize report of total running stock, monthly packing & stock taking.
Assist in data entry tasks, ensuring accuracy and completeness.
Assist audit officers during stock audits by providing necessary documentation and information.
