Summary

Actively seeking for entry-level job in a consumer-centric organization where I will be able to integrate my field work, marketing and data-analytics skills to solve business problems.

Projects

Sentiment Analysis and Text Mining of Kashmir Issue related tweets & blogs
Women Characterization in Popular Fiction - Content Analysis
Data Analysis of Key Players in the Chips Industry
Brand Equity Analysis of Simply Sufi XPRS

Experience

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President
LUMS Literary Society
Apr 2018 - Present | Lahore, Pakistan

- Directed and mentored the team of ~100 members, while motivating them through intrinsic rewards.
- Monitored ~30 events including the ‘Annual Qawwali Night’ which had more than 2000 attendees.
- Initiated and structured five new projects and developed their self-sustainable revenue models.
- Raised a sponsorship of PKR 500,000 and generated a revenue of PKR 1 Million as convener.

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Business Analytics Intern
Pronto Promo (Pvt) Ltd.
Jul 2018 - Aug 2018 | Lahore, Pakistan

- Analysed the 10-years cross-sectional data of various department to solve low-profitability problem.
- Developed interrelated models via VBA and Pivot Tables to visualize and interpret statistical trends.
- Recommended the leadership to automate processes, and shift their portfolio from merchandize to product, collectively reducing labor-cost by 70 percent and increasing profit by PKR 18 Million.

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Data Analysis Intern
Adam Smith International
Jun 2017 - Aug 2017 | Lahore, Pakistan

- Redesigned teacher training modules of govt. schools which increased student retention by 5 percent.
- Analysed surveys and data to get optimal number of schools for special children required in Lahore.
- Assisted top leadership to prepare presentation which was delivered to Chief Minister, Punjab.

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Business Development Intern
Walnut Media
Jun 2016 - Aug 2016 | Lahore, Pakistan

- Designed and launched a powerful social media publicity campaign which increased their magazine subscription by 20 percent and generated a revenue of PKR 1.5 Million in two months.
- Modified the social media content based on consumer insights, increasing user engagement by 10%.

Education

Lahore University of Management Sciences (LUMS)
Bachelors, Bachelors in Science, BSc (Honors) Management Sciences‎
Quantitative Business Analysis
CGPA 3.0/4
2019

Skills

Intermediate Customer Segmentation Strategy
Intermediate events
Expert Handling Assignments
Expert Linked Analytics
Intermediate RESTful APIs
Intermediate Strategic HR Leadership
Intermediate Training Developement
Intermediate إرشاد مدير المشروع
Expert علم الأشعة البعادي

Languages

Expert Urdu
Intermediate English

Muhammad Contacts

Abdul Malik
Sapphire Fibres Limited