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Summary
Quick Review:
A marketer with a passion of building brands and delighting consumers with the education of Fashion marketing ,Brand Management , Specialization in Advertising Communication , and self-education awith 15 years of Fashion Brand Management experiences has given me the dynamic to contributes effectively in transforming any peripheral brand into aspirational brand. Associated directly and in directly with most of the leading brands
Directly as head of Marketing, Cambridge, Zeen, GUTS, license, edenrobe, GS – Textile, Adverto, digital and photography. Indirectly as Guddu Shani team contributed in the advertising and campaign photography work of Khaadi , Alkaram, Nishat , AUJ & J.
Projects
Experience
Lead Marketing Consultant
Head of Marketing
Responsible for Overall Conventional and Digital /Performance Marketing ways forwards
COO - Business Alliance Partner - Karachi
A brand for Youth by Youth : To become a trendsetting & ever evolving fashion brand for Millennial, Gen-z & Gen-Alpha by contemporizing tradition in to urban lifestyle and contributing towards betterment with social element of the brand
www.yesonline.pk
Head of Marketing
Setting and Monitoring Brand Positioning
Strategic Planning for Seasonal Marketing Campaign
Evaluation of Marketing Budgets
Campaigns Planning and Execution
Media Planning
Visual Merchandising Strategy and Implementation
Events planning
Directing Advertising agency on Creative campaign and communication strategies
Coordination with Architect firm on Retail stores designing
Retail store promotion strategies
Product Promotion Strategies
Yearly Growth Implementation Planning
Digital Brand Building
Visual Merchandising
PR Planning
CEO
led the team of 40 plus professional having expertise in Digital branding , Fashion photography , Content Marketing , Pre and Post Production team, the Guddushani (Pvt.) ltd group includes GS Digital / GS Adverto / 360degrees Photography / Guddushani films and Photography. Dominating role to increase team productivity , company P/L and most importantly making everyone align to the nucleus of the Company
Sr. Brand Manager
Strategic Planning for seasonal Marketing Campaigns
Setting and monitoring Brand Positioning
Inbound & Outbound Communication Strategy
Campaign Photography
Evaluation of Marketing Budget
Measuring ROAS
Over all Media Planning & Buying
Digital Brand Building
Specified outlet promotional strategies and implementations
Events planning Directing advertising agencies on Brand Campaign creatives.
