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Summary
My Expertise:
👉Social Media Organic Growth
👉Keeping an eye on Social Media Current trends
👉Social Platforms updated features
👉Photoshop
👉Data Analysis
👉Content Creation
👉Content Analysis
👉Content Management
👉Consumer Behaviors Understanding
👉Paid Social Media Marketing
Projects
Experience
Senior Marketing Executive
• Formulating Content Strategy for brand awareness and lead generation
• Maintaining and evolving content calendars and KPI Sheets month over month to keep in check and implement new solutions when needed
• Managing a team of three people with effective inter-departmental collaboration
• Monitoring Social Media Analytics and creating a content strategy accordingly (Brand Promotion, Memes, Viral Content, Car Launches Social Media Plan)
• Reached 2 million Followers from 1.3 million organically in 6 Months by interacting with the audience in a more engaging way (Asking Questions, Short Videos, Memes)
• Executed PakWheels Car Mela Dec’21 paid ad campaign (Interest-based – Urdu) on Facebook resulting in 300k+ reach with CTR of $0.10
• Achieved Highest Website sessions since 2018 due to pre-planned activities for a car launch (Changan Alsvin)
• Grew 572% Reach and 271% Engagement in Six Months by creating interactive, meme, and Short Videos content.
• Auditing online conversations to find out word of mouth about the brand to keep up with the trends
• Reporting problems to the concerned departments to improve the products and front-end employees’ performance
• Executed TikTok Ads for car selling
Marketing Executive - Social Media
• Grew 36% of website sessions from social in 2020 by curating interactive content resulting in more participation.• 240% Increase in Facebook Organic Engagement in 6 months (Aug 2020 to Jan 2021)• 650% Increase in Organic reach on Facebook in 6 months by sharing UGC, memes & Interactive Ideas• 138% increase in Facebook comments by using comparison & asking for opinions that tap into competitive emotions.• 160% increase in engagement on Twitter by sharing timely news, short tweets of tips, and unique UGC.• 26% increase in Used Cars leads by using carousels and artworks of educating people regarding the most suitable car for them.• Improved brand communication• Search other communities & platforms for unique modified and unusual posts to use for engagement• Worked on Photoshop for basic edits in Tiff files• Managed PakWheels Car Melas, Auto Shows & Pakistan Auto Show 2020.
