Summary

Being an award-winning chess player, my analytical and creative skills have driven me to pursue a career in advertising, content creation and SEO.
Having fond knowledge of consumer behavior, I approach problems from a user-centered perspective which has enabled me to eliminate communication barriers between the product and the client, decipher the client’s needs and enhance the product or digital service to its best potential.
The art of persuasion comes as a natural talent and merging it with skills such as keen observation, the ability to lead and plan, and adapt quickly, has led me to many successes.
On weekends, I quite literally stock bricks and build houses.

Experience

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Content Marketing Manager
Netwrix
Aug 2021 - Present | Lahore, Pakistan

At Netwrix, I am accountable for producing blogs, web copies, case studies, whitepapers, and marketing strategies for Netwrix GroupID – a tool that secures organizations against cybercrime by managing users & groups in Microsoft Active Directory and Azure AD. In addition to this, I actively contributed to the successful launch of GroupID’s latest version – v11 – by developing comprehensive technical documentation and through promotions at global conferences such as MS Ignite ‘21, Gartner IAM ‘22, and Identiverse ‘23.

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Content Marketer
Imanami Corporation
Aug 2021 - Present | Lahore, Pakistan

Responsible for producing SEO friendly and website content to generate valuable traffic to our pages.

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Senior Content Marketer
ibex
Dec 2017 - Present | Lahore, Pakistan

Key Responsibilities: Produce SEO-friendly content and publish it on respectable platforms in the US market.

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Content Marketer
Ibex Global
Dec 2017 - Present | Lahore, Pakistan

Content Marketing

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Social Media Marketing
Tash'heer
Sep 2017 - Jul 2018 | Lahore, Pakistan

Social Media Marketing Manager for multiple companies.

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Brand Ambassador
HBL
Apr 2017 - May 2017 | Lahore, Pakistan

Brand Ambassador for HBL

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Brand Representative
PFL
Feb 2017 - Mar 2017 | Lahore, Pakistan

Brand Representative for Preparation For Life (PFL)

Education

Lahore School of Economics
Bachelors, Bachelors in Business Administration, BBA‎
Advertising, Accounting & Finance, Marketing (Brand Management, Consumer Behavior)
CGPA 3.3/4
2017
Lahore Grammar School
, A Level‎
Percentage 70%
2013
Lahore Grammar School
, O Level‎
Percentage 76%
2011

Skills

Expert Accouning
Expert Branch Support.
Expert Conservation Awareness
Expert Content Analysis
Expert Content Production
Expert Fluent i English
Intermediate Google +
Expert Handling Assignments
Expert Linked Analytics
Intermediate LinkedIn API
Expert Presentation Skills
Expert كتابة الإعلانات لكبار المسئولين الاقتصاديين
Expert مساعدة مكتب
Expert التسويق عبر وسائل التواصل الاجتماعي"
Expert علم الأشعة البعادي

Languages

Expert Punjabi
Expert Urdu
Expert English