Summary

Leadership qualities with lethal combination of smart strategy, execution & track record of turn around,

• More than 20 years of diversified & multifaceted experience in retail sales whole sales & corporate sales operations & project management of FMCG.
• Ability to set clean direction for self & teams, get result from every type of teams, take calculated & timely decisions and deliver outstanding results in most difficult & challenging environment and situation through effective & efficient execution.
• Proven track record of inculcating confidence, passion, drive and positive mindset in the team by leading it from front & by example.
• Believe in positive attitude, open mind, open communication, out of box thinking and respecting others point of view.
• Love to take challenges, initiatives, working with diverse people and environment.

Projects

BOT Project OOH

Experience

Company Logo
Regional Sales Manager
Mezan Tea Private Limited
Nov 2017 - Present | Lahore, Pakistan

Company Logo
Lead Zonal Manager Sales (Retail) (Jul 2013 – On Job)
Tapal Tea (Pvt.) Limited
Jul 1999 - Nov 2017 | Lahore, Pakistan

Lead Zonal Manager Sales (Retail) (Jul 2013 – On Job)
Tapal Tea (Private) Limited

• Managing Distribution setup, having the distribution network in 13 Territories with the territorial boundaries from Lahore all territories, Sheikhupra territory and Kasur territory, Raiwind territory and Muridkey territory.
• Managing the business with the Team of 02 (ZSM’s) 13 (TSE’s) in Lahore-A Zone / Lahore-C Zone (TSE’s).
• Managing the business contribution of 24% in Region which is 2,532,000 kg in volume and having the value of Rs. 1,752,500,000 per annum.

Zonal Manager Sales (Retail) (Dec 2009 – Jun 2013)
Tapal Tea (Private) Limited

• Managing Distribution setup, having the distribution network in 24 Towns with the territorial boundaries from Lahore, Pattoki, Okara territory and Sahiwal territory.
• Managing the business with the Team of 05 (TSE’s) in Lahore Zone / Sahiwal Zone (TSE’s) base in Lahore/ Pattoki, Okara and Sahiwal territories.
• Set the basic systems of Sales and Distribution through Maximize Coverage, Develop Trade Relations, Focus on Range Availability & Improvement in Displays.
• Made the strong business foundation by focusing on Productivity Ratio, POP’s Drop Size, and Daily Target on Daily Basis.
• Develop Rural Pocket as chunk of sales are in rural penetration.
• Increase the business by rationalizing distributor Market’s receivables.
• ROI Management.
• Day to Day monitoring of Primary & Secondary Sales with the comparison from last year achievements and current year achievements with targets.
• Prompt competitor feedbacks with the counter activity plans.
• On the job training, couching & grooming would be the part of my market visits.
• Build the strong target oriented and highly motivated team.
• Co-ordination with marketing on their BTL and brand development activities.


Assistant Manager Sales (Out of Home) (July-2005-Nov 2009)
Tapal Tea (Private) Limite

Education

National College of Business Administration & Economics (NCBA&E)
Masters, Masters in Business Administration, MBA Execute (Continue)‎
Marketing
CGPA 3.5/5
2019
University of the Punjab
Masters, Masters in Law, M.A L.L.B‎
Business Economics
Grade B+
1999

Skills

Intermediate Analytical Skills
Expert British Accents
Beginner Business Valuation
Expert Channel Optimization
Expert Channel Strategy Development
Beginner Committed
Expert Communiction Skills
Beginner Distribution Management
Beginner Front Desk Responsibilities
Beginner Polishing Line
Expert Record Keeping
Beginner مبيعات القناة
Beginner VRF System Installation
Beginner رعاية العميل

Languages

Intermediate English
Expert Punjabi
Expert Urdu

Abdul Contacts

Govind Parkash Malhi
Muller & Phipps Pakistan (Pvt) Limited
Muhammad Faruq
BERGER Paints Pakistan Limited
Zeeshan Ali
Colgate Palmolive Pakistan Limited
Muhammad Asif
Diamond group of industries
Abdur Rehman
Dabur International Ltd