Summary

• Lead the entire business function through a turnaround.
• Led the South Region – II of Sindh in Franchise Support Office.
• Assumed responsibility to grow franchisee in overall Sindh. Increased number of franchisee and sale centres in
Sindh.
• Increased 13% overall franchisee growth and make profitable centres which were in loss
• Led the developed and implementation of annual growth plans that resulted in consistent sales increases, in a flat growth industry. During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole. This growth resulted in vital growth becoming profitable in 2017, for the first time in over a decade
• Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. One such strategy drove incremental, sales growth of 7% percent in markets representing nearly 50% of system-wise sales.
• Increased franchisee participation in national and local marketing initiatives, resulting in last year, and sales increase of 2%.
• Directed development of business-to-consumer, business-to-business and associate-to-family, Local Marketing programs that drove incremental annual sales of 2 million.
• Spearheaded the testing and rollout of a private label, retail-financing program that has resulted in incremental sales of over 1 million, in the first quarter and projected to drive annual incremental system-wide sales of over 30 million.
• Developed and implemented consumer research designed to improve results of our sales promotions.
• Increased annual vendor co-op fund by over 100%, in less than two years, resulting in an increase in “consumer facing” media.
• Provided leadership and coordination in the administrative, business planning, accounting and budgeting efforts of the company.
• Developed and implement of strategic business plans and projects.