Summary

Client-focused and strategically agile Manager with +15 years’ experience in Brand Activation, Sales Training, Sales, Product Launch, Marketing Strategy, Distribution & Planning, Marketing Trade Promotions, Sales Promotions, City Launch, Customer Service Operations Management, QA and Resource Development, Client Sign off, Site Acquisition, Wi-Fi Hotspots.

Expert In: Strategic Marketing • CompetitivClient-focused and strategically agile Manager with +10 years’ experience in Brand Activation, Sales Training, Sales, Product Launch, Marketing Strategy, Distribution & Planning, Marketing Trade Promotions, Sales Promotions, City Launch, Customer Service Operations Management, QA and Resource Development, Client Sign off, Site Acquisition, Wi-Fi Hotspots.


 


Expert In: Strategic Marketing • Competitive Intelligence • Product Distribution Monitoring • Marketing Trade Promotions • Continuous Process Improvement • Training & Development • Sales Channel Development • Development of Resources


 


Highly skilled and versatile Manager with solid experience in all aspects of process improvements, consistently driving growth in performance and service channels. Exceptional skills in in ATL, TTL, Project Planning, Marketing Campaigns, Sales Channel Distribution, Marketing trade promotions, PR Drafting, Kiosk activities, Back end channel support, Making Corporate Clients, New Sales, Sales Retention, Subscriber Management, Preparation of Call Flows, Processes, Recording, Editing and Deployment, Call Evaluation, Preparing Information Notes for CS Staff, Gathering Training Need Analysis, Developed Document Technology Centre.


 


 


uTECHNICAL KEY SKILLS ASSESSMENT


 


A Proved instrumental in Client Service, Project Strategy & Execution, Negotiation Skills, Development of Processes, SOPs, Managing Teams, Liaison with Stake Holders, Resource Management and documentation.


A Key Projects: Theme & Target based campaigns, Product Trainings, BTL Activities in Multiple Cities, completed the 1st phase of Telenor – Wateen WiFi Offload Project on a fiber backhaul, Deployment of 350 WiFI Hotspots nationwide on WiMAX backhaul.


A Professional Trainer Includes: Had given trainings on Customer Service procedures, Telephone etiquette, Time management, Building Leadership Skills, Employee engagement, Communication & Soft Skills, Critical Thinking, Listening skills.e Intelligence • Product Distribution Monitoring • Marketing Trade Promotions • Continuous Process Improvement • Training & Development • Sales Channel Development • Development of Resources

Highly skilled and versatile Manager with solid experience in all aspects of process improvements, consistently driving growth in performance and service channels. Exceptional skills in in ATL, TTL, Project Planning, Marketing Campaigns, Sales Channel Distribution, Marketing trade promotions, PR Drafting, Kiosk activities, Back end channel support, Making Corporate Clients, New Sales, Sales Retention, Subscriber Management, Preparation of Call Flows, Processes, Recording, Editing and Deployment, Call Evaluation, Preparing Information Notes for CS Staff, Gathering Training Need Analysis, Developed Document Technology Centre.


TECHNICAL KEY SKILLS ASSESSMENT

Proved instrumental in Client Service, Project Strategy & Execution, Negotiation Skills, Development of Processes, SOPs, Managing Teams, Liaison with Stake Holders, Resource Management and documentation.

Key Projects: Theme & Target based campaigns, Product Trainings, BTL Activities in Multiple Cities, completed the 1st phase of Telenor – Wateen WiFi Offload Project on a fiber backhaul, Deployment of 350 WiFI Hotspots nationwide on WiMAX backhaul.

Professional Trainer Includes: Had given trainings on Customer Service procedures, Telephone etiquette, Time management, Building Leadership Skills, Employee engagement, Communication & Soft Skills, Critical Thinking, Listening skills.


Projects

Quantitative Research
Quantitative Research

Experience

Company Logo
Director - Business Development
Pursuance Health IT Consultants
Oct 2021 - Present | Tampa, FL, USA

- Maintains company’s operational matters in order by utilizing administrative and executive assistants’ skill set through a bird eye view of all the tasks and employees. - Responsible to hire and manage human resources along with their onboarding and task assignment. - Managing Task Management system and internal communication software to deliver timely tasks.- Lead generation and marketing outreach.- Review, assess, and monitor follow-up action steps on correspondence.

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Executive Assistant to the CEO (Virtual)
Insure123
Aug 2020 - Jan 2022 | Lahore, Pakistan


Maintains the CEO’s appointment schedule by planning and scheduling meetings and conferences. Conserves CEO’s time by reading, researching, and routing correspondence; drafting documents; collecting and analyzing information; and initiating communications.
Format information for internal and external communication – emails, presentations, and reports. Handles telephone answering, responding to queries, and welcoming the company’s guests.
Take minutes during meetings.
Represents the senior management by attending meetings on their behalf and updating with the minutes of the meeting.
Review, assess, and monitor follow-up action steps on correspondence.
Coordinates events, including meetings, conferences, and seminars.
Acts as the point of contact between the CEO, employees, and other external partners.
Manage information flow in a timely and accurate manner.
Make travel and accommodation arrangements.
Answers and routes phone calls, mail, and e-mail messages and may handle wide-range information dissemination. (if needed)
Any other task assigned by the management which includes Head Hunting, working on Partnerships, working with and for benefits division.
Managing large accounts of Benefit Division.
Dealing with Carriers if need in order to help clients. 

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Business Development Manager
Smash Cloud Media
Mar 2019 - May 2020 | Lahore, Pakistan

Performed as Head of Business Development team in order to achieve the company's financial and strategic goal towards making Smash Cloud Media an exceptional software house. I was responsible to generate sales by managing a team as well as sending mass emails, cold calling, qualifying marketing leads, etc.

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Head of Department - On Ground
Brand Life
Mar 2016 - Mar 2019 | Lahore, Pakistan

• To achieve company’s financial goal, whatever, is set by the management.
• To adhere to the rules and regulations of the company.
• To follow the company bible without any doubt and full conviction in order to play a positive role among team.
• Conduct market research and follow market trends to address customer’s need.
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned
• Ensure brand consistency through all marketing channels
• Use Customer’s feedback to ensure client satisfaction.
• Establish a strong and long term relationship to increase company’s sale
• Take brand ownership and provide the vision, mission, goals and strategies.
• Measure and report the Key Performance Indicators and Key Quality Indicators after every campaign.
• Coach the team and get the best performance out of them.
• Monitor product distribution.
• Align company around the needs of the client to address them in shortest time.
• Control budgets and allocate resources on to the campaigns.

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Senior Executive Distribution & Planning (Consumer Business Unit) Lahore
Wateen Telecom Limited
Oct 2013 - Mar 2016 | Lahore, Pakistan

• Franchise Audits & Surveys for GAP identification
• Stock / Inventory replenishment
• Marketing Trade Promotions.
• Trade Promotions.
• City Launch.
• Cross functional support with Hr, Admin, Finance etc.
• Coordination b/w regional teams on day to day operations
• Special projects, correspondence & report writing including USF quarterly reports, Rev Sharing invoicing / processing (PTCL Migration Project)
• Implementation of upcoming trade promos
• Managing agency for POSM development & distribution
• Executing Franchise Audit Program every third month.
• Reporting and Analysis on Customers related to USF cities.
• Visiting all USF CBCs/EBCs clients in order to retain the clients and to maintain the required standards.
• Disbursement of information among stake holders related to Distribution & Planning.
• Disbursement of all kinds of Trade letters to Wateen Consumer Wimax.
• Taking part in Planning for the best of our Department & Division

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Executive - WiFi Solutions - Commercial Division
Wateen Telecom Limited
Jul 2012 - Sep 2013 | Lahore, Pakistan

• To understand the technology at best in order to make the best use of it.
• To bring new Corporate Clients which include Restaurants, Hospitals, Schools, Educational Institutes, Market places, Shopping Malls, Airports, Railway Station etc as WiFi Hotspot project was one of the major projects for Wateen Telecom Limited in order to capture the vast market with its internet based services.
• To ensure the retention of the hotspot clients.
• To visit them occasionally,
• To generate ticket/complaint in case whenever services stop working due to any reason.
• To keep on bringing new clients onboard to achieve the divisional goal.

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Executive – Support Center – Consumer Management Team, Subscriber Management Team, Service & Re-Provisioning Team (Customer Service Division)
Wateen Telecom Limited
Jan 2011 - Jun 2012 | Lahore, Pakistan

• Timely resolution of complaints to enhance efficiency.
• Investigating and screening of technical complaints escalated to CMT by Contact Center representatives.
• Ensuring all process of elimination (POE) steps related to
• particular service are complete and correctly mentioned in a
• Ticket/complaint opened.
• Timely escalation of unresolved complaint to be addressed effectively to the concerned teams.
• Follow up on activities with concerned stake holders based upon initiation from service center or within the Contact Center.
• Regularly attending training and coaching sessions conducted.
• Adhering to time and attendance issues to maintain order and efficiency.
• Maintaining high standards of service level by using Customer
• To ensure that the franchises and affinity partners are working as per the defined company policies and procedures.
• To ensure compliance at all franchises and address proactively at the Franchises.
• Assist Manager in monitoring and improving CS Activities at Franchises Nationwide.
• Conduct periodic audits and reviews of the franchises. Periodic and suggest improvements.
• Act as focal point for all CS related issues of the franchises in the assigned territories nationwide.
• Identifying the areas where re-engineering of processes is required.
• basis.
• Co-ordination with Training Team in arranging training's for the staff on regular basis.
• Conduct follow up on training's imparted and refresher training sessions along with assistance on as and when required basis Logging and effectively.

Company Logo
Supervisor – Quality Assurance, Resource and Process Development (Customer Service Division)
Wateen Telecom Limited
Nov 2010 - Dec 2011 | Lahore, Pakistan

• Measuring CS division’s Quality of Recorded calls, Ticket Creation/Handling and Correspondence through provided tools.
• Coaching and mentoring of allocated team members to policies and procedures.
• Ensuring Quality of service through individual feedback to CS team members.
• Meeting daily targets assigned by Quality Assurance Manager.
• Close Coordination with Managers, Supervisors and Coordinators regarding allocated team member’s performance.
• Ensuring coverage of information through Daily Refreshers with Collaboration of Operations Team.
• Live Monitoring/Silent Monitoring of Calls and real time Coaching.
• Dissemination of Information through TOD’s.
• Recommendation of training needs for continuous improvement.
• Monitoring and coordination mechanism with other departments to update knowledge base through system administrator.
• Continuous improvement in overall Customer Service skills.
• Implementation of grooming system for Customer Service staff to make them capable of assuming more responsible role.
• Identifying internal training needs for CSRs.
• To ensure effective roll out of Soft Skill training of whole Customer Service Division.
• Creation of short quizzes for allocated team members.
• Short Motivation Sessions with CS team members.
• Contact Center Staff Related Investigations.
• Liaison with other departments/divisions to obtain up to date information.
• Close Coordination with Quality Assurance Manager to improve overall processes.

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Team Coordinator – Inbound Operations (Customer Service Division)
Wateen Telecom Limited
Dec 2008 - Oct 2010 | Lahore, Pakistan

• To co-ordinate with different departments to provide resolution to the customer for their network and billing relate issues.
• To help customer troubleshoot with his PC, Laptop or WIMAX Devices.
• Making follow up of complaints.
• Catering customer’s queries and escalation via escalation.
• Hourly and shift service level reporting.
• Daily contact center report.
• Monthly/Daily time utilization report.
• Monthly/daily quantitative stats of the agents.
• Advisory in scheduling and forecasting.
• Trend analysis of Hot and Top most generated complaints.
• Employees adherence monitoring and attendance reporting in portal.

Education

University of Central Punjab (UCP)
Doctorate, ‎
Clinical Psychology
Incomplete
2024
University of Lahore
M-Phill, MS in Clinical Psychology‎
Child Psychology, Clinical Psychology, Neuropsychology & Psychopharmacology
Completed
2020
Virtual University of Pakistan
Masters, Masters in Science, M.Sc. in Applied Psychology‎
Marketing, Clinical Psychology, Counseling Psychology
CGPA 2.8/4
2018
Virtual University of Pakistan
Diploma, PGD Applied Psychology‎
Clinical Psychology, Counseling Psychology, Research Methodology
Completed
2016
Al-Khair University
Masters, Masters in Business Administration, MBA‎
Marketing
CGPA 3.1/4
2014
University of the Punjab
Bachelors, Bachelors in Commerce, Bachelors in Commerce‎
Business Communication, Economics, Accounting & Finance
Percentage 51%
2008

Skills

Expert After Effects
Expert Animation
Expert Business Development
Expert Paid Campaigns
Expert Website Design
Expert Branding Experience
Expert creative and produce a motivated team-oriented
Expert Enterprise Product Development
Expert IT
Expert Marketing
Expert Marketing Management
Expert Negotiating Skills
Expert Purchasin
Expert safety and training is preferred • Familiarity
Expert Social Blade or others).
Intermediate software house
Expert such as the ability to effectively communicate
Expert Team Builder
Expert Video Editing
Expert 360 Campaigns
Expert 360 Recruitment
Intermediate 4 Knowledge of Taxation
Expert Ability to be flexible and to multitask
Expert Ability to communicate effectively orally and in
Expert Ability to Manage Change
Expert ability to produce innovative and original ideas
Expert ability to respond to customers’ wishes
Expert ability to think strategically and come up with
Expert Ability To Work On Multiple Projects
Expert Ability to work with minimum supervision
Expert Academic Coordination
Expert Academics Knowledge
Expert Account Management
Expert Account Management Skills
Expert Account Mapping
Expert Account Marketing
Intermediate Accounting
Expert Accounts / Manager
Expert Accounts Acquisitions
Expert Accounts Administration
Expert Active Listening
Expert Adaptive
Expert Admin Analysis
Expert Admin Assistantce
Expert Admin Skils
Expert Admin Task Planning
Expert Administration Management
Expert Administrative Management 
Expert Administrative Skills
Expert Administrative Support

Languages

Expert English