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Summary
Goal driven and highly devoted skilled sales and marketing professional with 8 years of professional experience in sales sector, Trade Marketing and implementing sales strategies with proficiency in Training, Solution Selling, Research and Analysis
Result oriented professional with keen eye for details; possessing expertise in modifying and developing sales techniques. Adept at executing cost effective sales and marketing proposals while using logic and reasoning to increase profitability
Meticulous innovator and effective team player, capable of analyzing market trends to increase sales. Possesses efficient skills in handling several project management tasks concurrently while implementing excellent time and team management to improve operational performance and system efficiency
Projects
Experience
Business Manager
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Business Manager
Business Management
Area Manager
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Section Head( Sales Manager)
· Looking HFS (High Frequency Stores), Wholesale, CSD, business of P&G business.
· Managing business through 9 Sales Rep’s, covering 2000 shops
· P & G Brands: Gillete, Safegaurd, Always, Pampers, Ariel, Oral B, Head & Shoulder, Pantene, Olay
· Responsible for business worth 43 million with 400 SKU’s Monthly
· Working on SAP, Cubes& Pivot Tables
· In store execution of Branding/Display drives/ Gondolas/ Hot Spot fixtures
· KPI’s: 98% Active Coverage/Bill Productivity 98%/TDP Trade Distribution Points/ 90% Golden Stores
· Direct coordination with 5 Department IT, Customer Services & Logistics, Warehouse, Finance & HR
· Working through Pre-Sell Sales model through Hand Held booking system
· Leading team of 6 Merchandisers, developing routes to cover 400 shops insuring optimum utilization of resource
Key Account Executive
· Looking Modern Trade Business of LHR.
· Managing Tapal business of 96 Stores
· Managing operation from 5 Distributions includes coordination with 5 TSE’s and 3 ZSM’s.
· Ensuring effective utilization of all trade discounts
· Planning, implementing and monitoring trade promotions &activities through 21 CCRs
· Creating opportunities to raise in distributor’s profitability while ensuring company\'s objectives and defined policies
Senior Territory Sales Officer
· Looking after 40% share of total Modern Trade Business nationally (Worth 40 Million)
· Responsible of Distribution ROI
· Managing a team of 15 individuals including order booker, Merchandiser and CCRs
· Looking after complete Local modern trade business based in the location of Lahore
· Ensuring effective control on market returns
· Maintaining 55% share in category
· Developing effective route plans to achieve 100% productivity and execution.
· Planning, implementing and monitoring trade promotions activities.
· Responsible for the target achievement for 44 SKUs of 4 Brands including Dalda,Dalda Olive Oil, Manpasand & Tullo.
