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Summary
A Senior Digital Marketing Executive at a creative agency with 3 years of Marketing, Advertising, and Agency experience. I am consistently involved in driving conversions and increasing brand awareness for various national and multinational clients by creating ROI-based digital marketing strategies for them. Skilled in content writing, copywriting, strategy building, social media management, project handling, and client management.
Experience
Assistant Brand Manager
Create strategies to promote and increase brand exposure and sales.
Analyze competitor activities and accomplish monthly targets through analyzing brand performance.
Conduct frequent market visits followed by sharing the insights with an actionable plan.
Coordinate with all the agencies and stakeholders for the execution of marketing campaigns.
Create a monthly brand activity calendar and ensure that it is executed timely.
Involved in the process of product development, pricing and positioning.
Assistant Brand Manager
Plan, budget and execute creative marketing campaigns.
Collaborate with retail, design, product onboarding, and other teams to achieve brand objectives.
Measure and analyze the performance of digital marketing efforts using analytical tools.
Monitor and analyze competition and market trends.
Align creative and content direction for traditional and digital activities.
Analyze brand performance and sales and take corrective actions.
Oversee seasonal photoshoots, branding material, and creative briefs.
Create social media calendar and get it executed timely.
Handling sponsorship proposals, corporate deals, and collaboration with influencers to build a roadmap for consumer engagement and brand advocacy.
Community Manager
Develop, implement, and manage social media marketing strategies, as well as measure their success.
Working with content writers to develop engaging content.
Handling and monitoring social media communication.
Utilize analytics and other measurement tools to provide reports on engagement metrics, and continually find ways to improve them.
Pitch ideas, organize offline events and leverage them to drive engagement on online platforms.
Outreaching for brand awareness.
Stay up to date with the latest social media trends.
Senior Digital Marketing Executive
Planning, strategizing and targeting marketing campaigns to achieve the brand objective.
Paid marketing on LinkedIn, YouTube, GDN, Facebook, and Instagram.
Community management.
Track online campaigns, prepare KPI reports, and suggest corrective measures for current and future campaigns.
Copywriting and blog writing.
Coordinate with clients on new product launch plans.
Prepare pitch proposals for potential clients.
Collaborated with SEO and design team to deliver results effectively.
Design, schedule, and track key metrics for SMS and email marketing campaigns.
Manage website development projects.
Maintain a positive relationship with clients and attend monthly meetings discussing current performance and plans.
Train and manage all the subordinates and interns to ensure timely and effective delivery of work.
Marketing Intern
- Moderating social media pages.- Event planning and execution.- Developing and maintaining sales proposals and managing collateral.- Coordinating with clients and building the brand value of TBC.
