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Summary
I am a highly committed and results-driven Sales Manager with strategic and corporate planning, consumer goods and retail market, marketing, and sales management experience for Fortune 500 companies (Nestle).
Proven success guiding business growth and managing changes as visionary and revenue leader in highly competitive markets. Proven ability to employ industry awareness to build leadership strategies that preserve market share, satisfy customer needs, and expand productivity. Able to create and implement strategic business plans that achieve operational, revenue and profitability goals. Exceptional leader with business acumen and demonstrated success launching new products, pinpointing client needs and solving problems through assessment and analysis.
My key skills includes Sales / Marketing Strategies | Key Accounts Management | Business Performance Improvement | Sales & Operational Planning | Distribution Management | Strategic Planning & Analysis | Sales Cycle Management | Forecasting/Trend Analysis | Team Building & Leadership | Business Operations Management | Process & Performance Improvement | Staff Development Programs | Hard-Hitting Negotiations | Issues Resolution
My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such I would welcome a discussion regarding opportunities with your organization that fit my background.
Projects
Experience
Senior Area Sales Manager (Large Grocery Channel)
Play a key role in managing sales and trade marketing for Large Grocery Channel of entire Lahore. Direct a team of highly skilled professional and timely accomplish all assigned business objectives through strict conformance to business policies. Establish goals and motivate team members toward achieving all personal and team objectives. Achieve bottom line results by devising channel & category plans at point of purchase while following category and channel prioritization. Render keen eye for details to analyze and discuss business locking and shelf acquisition contracts with Key 130 customers.
Key Accomplishments
· Developed, supervised, and executed business development strategies that captured significant market share in extremely competitive FMCG industry.
· Developed and maintained program to analyze stocks by designing RTM and plans for chained bakery channel.
· Succeeded in delivering business of 2400M+ annually by implementing effective strategies and plans.
Area Sales Manager
Held full accountability for overseeing and maintaining business of PKR 1440M+ annually. Developed annual sales, marketing, and development plans and administered sales forecast to achieve annual sales targets. Determined gross-profit plans by executing marketing strategies; analyzing changing trends and results. Directed all POS programs in terms of lowest out of stocks for consecutive 3 quarters of 2018 in the Faisalabad Region.
Key Accomplishments
· Built synergies with regional team to oversee pharmacy/hospital channel tagging, analyze numeric coverage, and achieve channel growth of DDs and HDs as a Regional Lead.
· Designated as Regional Falcon while collaborating with regional team and executing product specific knowledge sessions with distribution sales force at direct distributions.
· Awarded as a best trainer for consecutive 2 Quarters of 2018 by delivering in call execution salesman training app.
Key Account Executive
Supervised business with key accounts, large grocers, and utility store corporation while discussing annual contracts with key accounts & Large Grocers. Played an integral role in managing primary and secondary display, gondolas placement, branding, fabrication, and volume locking. Led infrastructure deployed at Key Accounts through efficient route planning.
Key Accomplishments
· Assured double digit growth in Large Grocery Channel in consecutive 4 years by presenting appropriate commercial communication to the trade.
· Ensured highest F&B organic growth of 32.5% as well as second highest channel’s organic growth of 21.7% in 2013.
· Raised Key Accounts customer base from five customers to 10 by executing effective business strategies.
· Significantly increased Large Grocery customer base from 30 customers to 65 in Faisalabad and Sargodha cities by developing LGs channel in Faisalabad region.
