Summary

With over 22 years of diverse experience in various industries, such as NGOs, law enforcement, media, retail, banking, real estate, higher education, telecom, call centers, and IT, I have developed a strong command of managing people, processes, and businesses.

Currently, I am a Consultant Communication and Policy Officer at World Patients Alliance (WPA), where I am responsible for designing and developing comprehensive communication and policy campaigns, as well as managing the website, social media, newsletter, annual report, and other documents for the organization. I also handle membership engagement, policy development, and research and development projects in coordination with the board of directors, staff, and member organizations.

My core competencies include administration, operations, customer service, monitoring and evaluation, coordination, process and executive support, and communication. I am passionate about advancing the rights and interests of patients worldwide, and I have a Master of Public Administration degree with a focus on public policy.

I always remember the details of my job and the trust of my employer in me and my performance. I am motivated by the opportunity to contribute to the mission and vision of WPA and to make a positive difference in the lives of millions of patients around the globe.


Experience

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Consultant Communication & Policy Officer
World Patients Alliance
May 2023 - Present | Lahore, Pakistan

Responsible for designing and developing Comprehensive Communication and Policy Campaigns in addition to required communication material for the non-government world largest umbrella organization promoting patient advocacy, patient engagement and provision of non-discriminatory healthcare.  Responsible for coordination and maintaining relationship with 455 patient-advocacy organizations worldwide in Asia Pacific, Europe, PAHO and Africa. Responsible for website and social media community management. Responsible for periodic issuance of WPA Newsletter in coordination with BOD, staffs and member organizations. Responsible for Membership Engagement, contacting and inviting potential-member organizations, developing and implementing policies, WPA Annual Report and other assignments. Also responsible for arranging online events, webinars, workshops on Patient Safety e.g. Diagnostic Errors, Clinical Trials, Person-centered healthcare, Patient Engagement in Medication etc.  Reference: Dr. Hussain Jafri, DG (Punjab Govt. TODRI)

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Campus Manager (Operations & PR)
Virtual University of Pakistan
Apr 2019 - Mar 2023 | Lahore, Pakistan

Responsible for complete operations including, but not limited to, maintaining university relations, PR, administration, front-desk, admissions, student affairs, on-boarding, liaison, marketing, conduct of examination and conduct of biolabs for one of 230 campuses spread across Pakistan. Headed Security, Networking, Office Support and Administrative teams.
i. Conducted 3rd-party entrance and recruitment tests for UET, GIKI, FIA ii. Consolidated footprint by enhancing 200% admissions. iii. Implemented and maintained HEC directives and SOPs. Iv. Implemented and imparted core university values among students. V. Provided administrative and academic support to more than 450 campus students in-person as well as through online groups, communities and android apps. Reference: Tahir Malik, Director Campuses Lahore/Islamabad

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Assistant Manager Coordination and Media Media Management
Punjab Police IC3 | Punjab Safe Cities Authority
Jun 2017 - Apr 2019 | Lahore, Pakistan

Responsible for complete operations including, but not limited to, media coordination and management of Punjab Police’s special center for electronic, print and social media monitoring. Liaised with top-tier Media journalists of crime-beat in print, electronic and social media. Managed all social media handles as Spokesperson, improved and managed media & public perception of Punjab Safe Cities Authority.  
i. Launched and represented Pakistan’s one-of-a-kind integrated security setup in media. ii. Liaised with various Police branches and LEAs for information and intelligence sharing. iii. Strategic and periodic release of information e.g. TV integration and press releases iv. Event Management for promotion of PSCA, Punjab Police, City Traffic Police. V. Managed successful interactive print, electronic and social media campaigns by inviting famous dignitaries, sports icons, political stalwarts and TV artists on Raasta FM 88.6 for City Traffic Police. Reference: Dr. Akbar Nasir Khan PSP. IGP, Islamabad

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Executive Assistant Research & Development (MD Office)
SSI / ATV & A-Plus Entertainment (Television Media)
Jun 2014 - Feb 2016 | Lahore, Pakistan

Responsible for overseeing Administration & HR departments in addition to providing total process, personal & programing support to the Managing Director of ATV Pakistan, A-Plus Entertainment and Public News (TV Channels).
ü  i. Acting as 2IC to the Managing Director, managing MD Office and meeting all stakeholders ii. Smooth functioning of 13 collaborating departments of Sports Star International iii. Successful conduct of Ramadan Transmission 2015 iv. Protocol services v. Responsible for content creation/acquisition vi. Responsible for program integrations vii. Responsible for program budgeting in addition to administrative budgeting. viii. Responsible for website management, content creation and community management on all social media handles of the network – supervised a dedicated SM team.   Reference: Jawad Hanif, MD A-plus Entertainment

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Manager Corporate Communications
Bindawood group of Companies
May 2013 - May 2014 | Makkah, Saudi Arabia

Responsible for marketing, communications and soft-skills development within teams of 9 supestores branches in Mecca, KSA. 
i. Managed cash collection and change-money through the grand event of Hajj and hectic Umrah Seasons. ii. Networked and increased PR with Saudi Central Bank, Financial Regulatory Authority and commercial banks. iii. Coaching induced transoformation

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Division Secretary (SQA) - Regional Service Quality Manager
MCB Bank Limited
Aug 2007 - Mar 2013 | Lahore, Pakistan

Responsible for oprations of Service Qulaity Division and implementation of Service Quality/Council directives in all Lahore branches. Also responsible for visiting, training, coaching, conduct and sharing of service audits in order to improve overall service level through individual performances and SLA-driven coordinated departmental inputs.
i. Winner of Excellent Commitment Awards for 4 years in a row from 2008 to 2011. ii. Designed SLAs, Spot Check tools and various other forms iii. Trained and monitored all branch functionaries in 3 different regions of the bank comprising 66 branches.

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Coordinator NSBC / PBO
ABN AMRO Bank
Jan 2006 - Dec 2006 | Dubai, United Arab Emirates

I was responsible for quality-answering to more than 400 pedantic banking clients every day – coming from all walks of life and professions – in Dubai, UAE. During a time-limited cum extensively monitored phone call, I had to answer diverse queries, deliver required services, execute instructions and sell other banking products while operating state-of-the-art software(s) and thus making the whole call a ‘wow!’ service experience for the callers. That’s the only reason the same “Non Stop Banking Center” won “Best UAE Call Center” award for three years in a row.
Later on, I worked as a de facto Coordinator NSBC and my job was comprised of channeling all instructions forwarded by PBOs to concerned departments, follow up and execution. 

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Executive Secretary to CEO and Chairman
Sukh Chayn Gardens Housing Estate
Sep 2004 - Dec 2005 | Lahore, Pakistan

I was responsible for total executive, secretarial & administrative support to the CEO and, at times, Directors of the Housing Project from the Pakistani camps. High-level internal and external correspondences, electronic responses, facsimiles, management of diaries, calendar, events and (minutes of) meetings were the main attributes that enriched my learning and experiences there. I was also responsible for File-management and total upkeep of the record room.
I served Sujhaat Azeem sahib who was consultant to PM of Pakistan, Head CAA, CEO Nortel Pakistan, CEO Apollo Telecom and CEO & Chairman Sukh Chayn Gardens Housing Estate at the same time. 

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Citiphone Banker
Citibank
Nov 2003 - Aug 2004 | Lahore, Pakistan

Phone Banking Services to Citibank Customers. Phone Banking, Cross-Sell, Execution of instrutions - Answers to queries. We were based at Al-falah Building branch, Lahore. 

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Team Leader
Global Telecom (Pvt) Ltd.
Nov 2002 - Nov 2003 | Lahore, Pakistan

I was responsible for complete and smooth operations of nationwide contact center for Pakistan’s one of the leading telecom companies dealing in calling cards, pay-phones and satellite communications. I was responsible for team-building, its management, evaluation, assessment and development inline with customer satisfaction vis-à-vis company policies. I also envisaged and contributed / provided text to various sections / segments of the company website, prepared fortnight and monthly reports showing market trends for the management based on the data collected. Skill-set: People Management & as above.

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Customer Services Executive
Align Technology Inc.
Feb 2000 - Apr 2002 | Lahore, Pakistan

The very meticulously selected team of Customer Services Representatives, keeping the international professional norms and sophistication intact, proved to be a trendsetter for its forthcoming counterparts by delivering exceptional Customer & Product Support and thus won with it the attention of phenomenal organizations/investors to probe Pakistan as a reliable and standard option for outsourcing concerns. I have had the honor of being an integral part of the International Call Center fraternity in Pakistan.

Education

Virtual University of Pakistan
Masters, Master of Public Administration, ‎
Public Administration
2024
University of the Punjab
Masters, Masters in Arts, M.A‎
International Relations, Political Science
Percentage 50%
2007
University of the Punjab
Bachelors, Bachelors in Arts, BA‎
English Literature, Journalism
Percentage 66%
2001
Hajvery University
Bachelors, BSc, BCS‎
Computer Science
2000
Forman Christian College
Intermediate/A-Level, , F.Sc Pre-Engineering‎
Percentage 62%
1997
BISE
Matriculation/O-Level, , Matric in Science‎
Percentage 85%
1995

Skills

Expert Quality Assurance
Expert Administrative Processes Command
Expert Appointment Dealing
Expert Aseptic Technique Knowledge
Intermediate Behavior Change Communication
Expert Brand Advertising
Expert Close Attention To Detail
Expert Communication Skills
Expert Coordination Skills
Expert Digital Journalism
Expert Email Etiquette
Expert Fluent in English
Expert Front Office Support
Expert Leadership
Expert Marketing Strategies
Expert Microsoft Excel
Expert Microsoft Office
Expert Microsoft Outlook
Expert Office Management
Expert Oral Written and Communication Skills
Expert Organized and Multitasking
Expert Outstanding Time Management
Expert Presentation Skills
Expert Record Keeping
Expert Sampling and Testing
Expert Secretarial Skills
Expert Social Media Strategist
Beginner Software Quality Management
Expert SQA Team Test
Expert Team Management
Expert Time Management Skills
Expert Time Management 
Expert Translation Memory
Expert تنسيق المشروع

Languages

Intermediate Arabic
Expert Punjabi
Expert Urdu
Expert English

Muhammad Contacts

Atif Atif Syed
Career guidance public school and college skardu
Ali Hyder Hyder Kumbhar
Mobilink micrifinance bank
Shahnawaz Chachar
U Microfinance Bank limited
Sohail Ahmad
mcb bank ltd
Waqas Mehboob
MCB Bank Limited