Digital Media Marketer

Pinnacle Tax Firm

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PKR. 50,000 - 60,000/Month

We are seeking a Digital Media Marketer for our marketing team based in the Karachi office.

Key Responsibilities

Research and identify potential new leads through online platforms, industry events, and other targeted channels.
Create and maintain a robust presence on social media to engage with potential clients and build long-term professional networks. Develop and execute social media strategies aligned with business goals.
Create, schedule, and publish high-quality content across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Run and optimize paid social media campaigns to maximize reach and conversions.
Track and analyze key performance metrics (engagement, reach, traffic, and conversions) to refine strategies.
Maintain accurate and up-to-date records of all interactions in a CRM platform.
Track lead status, activity history, and follow-up tasks to ensure seamless communication.
Produce eye-catching, evoking visual content such as short videos,
Work closely with the marketing teams to align lead-generation activities with broader company goals.
Suggest improvements to sales scripts, outreach methods, and strategies for market penetration.

Must-Have Qualifications

Demonstrated experience in identifying new sales opportunities.
Ability to use social media platforms and related tools to build professional networks and generate leads.
Experience with analytics tools (Google Analytics, FB Ads, etc)
Hands-on experience with design tools (Adobe Photoshop, Canva, illustrator etc).
Bachelor’s degree in Business, Marketing, Communications, or a related field.
Strong verbal and written communication with minimal accent; able to effectively engage American clients.
Able to work independently, ethically, and with minimal supervision.

Position Details