Digital Marketing Executive

We are seeking a dynamic and creative Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, implementing, and managing digital marketing campaigns to promote our brand, products, and services. This role requires strong analytical skills, a creative mindset, and the ability to adapt to changing market trends.

Key Responsibilities:

Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
Optimize campaigns to increase traffic, engagement, and conversions.
Manage and create content for all social media channels.
Monitor performance metrics and suggest improvements to enhance reach and engagement.
Collaborate with the creative team to develop engaging and relevant content, including blogs, videos, and graphics.
Ensure content aligns with brand guidelines and campaign goals.
Monitor and analyze website traffic, campaign performance, and ROI using tools like Google Analytics.
Prepare performance reports and recommend strategies for improvement.
Conduct keyword research and optimize website content to improve organic search rankings.
Stay updated on the latest SEO trends and algorithm changes.
Manage PPC campaigns on platforms like Google Ads and social media.
Monitor budgets, optimize bids, and evaluate performance.
Stay updated on industry trends, competitor activities, and consumer behavior.
Suggest innovative ideas to maintain the company’s competitive edge.

Qualifications and Skills:

Bachelor’s degree in Marketing, Digital Media, or a related field.
Proven experience in digital marketing, with a strong portfolio of successful campaigns.
Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Hootsuite).
Knowledge of SEO, SEM, and social media marketing strategies.
Excellent communication, analytical, and problem-solving skills.
Ability to work independently and collaboratively in a fast-paced environment.