Key Responsibilities
Primal is a bold new entrant in the burger space, built on a simple but powerful idea: bring the untamed, mouthwatering essence of real beef back to the burger. At Primal, we believe burgers should be unapologetically juicy, rich in flavor, and made from the finest cuts of beef—no fillers, no shortcuts. Our menu is built around handcrafted, flame-grilled beef burgers made from premium, locally-sourced meat, paired with fresh, high-quality ingredients and house-made sauces. Each burger is a celebration of primal flavor, expertly cooked to satisfy the carnivore in all of us. Primal isn’t just another burger joint—it’s a movement back to the basics of what made burgers great in the first place. With a stripped-down, industrial-inspired aesthetic, a commitment to sustainability, and a brand voice that’s raw, real, and rebellious, Primal is carving out a new niche for meat lovers who crave authenticity. Whether you’re dining in, grabbing takeaway, or ordering for delivery, Primal brings the heat—one beast of a burger at a time.