Digital Marketing Specialist

Rozee is seeking a highly motivated Digital Marketing Specialist with a minimum of 5 years of experience in digital marketing, preferably within the service industry such as immigration or related fields. The ideal candidate will demonstrate a strong capability in developing, executing, and analyzing comprehensive digital marketing strategies. This role encompasses the management of paid advertising campaigns, the development of engaging social media content, and in-depth data analysis to drive high-quality lead generation. While this position does not require team management, the candidate must possess strong individual initiative and ownership of marketing objectives.

Responsibilities

Plan, execute, and optimize Facebook and Instagram advertising campaigns aimed at generating quality leads, with a focus on improving key metrics such as Cost Per Click (CPC), Click-Through Rate (CTR), and Return on Investment (ROI).
Conduct A/B tests on campaigns, landing pages, and ad creatives to enhance user engagement and conversion rates.
Regularly monitor ad performance, making necessary adjustments to strategies and budget allocations to achieve optimal ROI.
Create, schedule, and manage diverse content for platforms including Facebook, Instagram, LinkedIn, and others to ensure a consistent brand voice and effective messaging.
Engage with the online community by responding to comments and messages, fostering interactions and building brand loyalty among followers.
Develop and maintain a comprehensive content calendar that aligns with marketing goals and promotional activities.
Analyze and interpret ad performance data and social media engagement metrics to assess campaign effectiveness and identify areas for improvement.
Generate detailed weekly and monthly reports that include insights, recommendations, and visual representations of performance metrics to guide future strategies.
Utilize online tools such as Google Analytics, Meta Ads Manager, and other CRM systems to track lead performance and sales conversions.
Take full ownership of digital marketing initiatives, ensuring alignment with broader business goals and market trends.
Stay abreast of the latest digital marketing trends, algorithm changes, and new features in advertising platforms to leverage opportunities for brand advancement.
Conduct competitive research to benchmark performance and implement best practices that enhance marketing effectiveness.
Collaborate with internal teams to ensure that marketing strategies effectively complement overall business objectives and initiatives.

Skills

SEO Content Marketing Google Analytics Social Media Marketing Email Marketing Conversion Rate Optimization CRM Tools Google Analytics 4 A/B Testing Facebook Ads Google Ads Lead Generation Automation Tools

Job Details

Total Positions:

1 Post

Job Shift:

Work from Home

Job Type:

Full Time/Permanent

Job Location:

Pakistan

Gender:

No Preference

Minimum Experience:

5 Years

Apply Before:

May 11, 2025

Posting Date:

Apr 10, 2025

Rozee

· 101-200 employees -

Rozee is Pakistan's # 1 online job site which connects talent with opportunity. Rozee provides services to job seekers and employers by providing them one platform for job searching and hiring, respectively. As Pakistan's largest online recruitment platform, it is used by over 100,000 employers and 9.5 million professionals. Since its inception, Rozee's platform has facilitated over 1 million job placements and has the largest database of searchable CV's in Pakistan.