Trade Marketing Manager

The Trade Marketing Manager at Rozee plays a critical role in driving strategic initiatives that enhance brand visibility and support overall business objectives. This position requires a dynamic individual who possesses exceptional skills in strategic planning, market analysis, budget management, retail marketing, and merchandising. The ideal candidate will bring at least 6 years of experience, specifically within prestigious brands such as L'oreal or Ali Gohar, ensuring expertise in high-performing market environments. The Trade Marketing Manager will be responsible for overseeing a team of 10 individuals, guiding them in implementing trade marketing strategies that boost product presence and competitiveness in the marketplace. This role involves collaborating closely with various departments, fostering relationships with retailers, and managing marketing budgets to achieve growth targets effectively.
Responsibilities

Develop and execute comprehensive trade marketing plans that align with company objectives and maximize product exposure.
Conduct detailed market analysis to identify trends, competitor activities, and consumer preferences that inform trade strategies.
Manage the retail budget effectively to ensure optimal allocation of resources across various marketing initiatives.
Lead a team of 10 marketing professionals, providing support, training, and mentorship to enhance their skills and performance.
Collaborate with sales and product management teams to ensure seamless execution of marketing strategies at the retail level.
Design and implement merchandising strategies that appeal to target consumers and enhance the shopping experience.
Analyze promotional campaign performance, adjusting strategies as needed based on data-driven insights and market feedback.
Foster relationships with retailers, ensuring alignment on brand initiatives and support for executing promotions.
Monitor and report on market conditions and competitive positioning regularly, making recommendations for adjustments where necessary.
Organize and conduct training sessions for retail staff to enhance their understanding of product features and benefits, ensuring consistent messaging.