Social Media Content Specialist

Rumi Ventura

Multiple Cities, Pakistan

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Posted Dec 11, 2024 536 views Report Job

PKR. 100,000 - 250,000/Month

As the Social Media Content Specialist for the project, you will play a key role in bringing educational eye care content to life across social platforms. Working closely with our Marketing Strategist, you will help develop a content plan that addresses common patient concerns, demystifies treatments, and highlights the clinic’s expert care. You’ll create & produce posts that are both visually appealing and highly informative.

Key Responsibilities:

Brainstorm and propose social media content ideas aligned with services and patient interests.
Collaborate with the Content Specialist to transform written material into clear, concise social captions and post copy.
Create visuals (infographics, images, short videos) that enhance the educational value of each post.
Schedule and publish posts using our social media management tools (e.g., Hootsuite, Buffer).
Monitor and engage with the community—reply to comments, answer basic questions, and note feedback or requests.
Track post performance metrics (engagement, reach, clicks) and recommend adjustments to content strategy.
Ensure all content adheres to brand guidelines and maintains a professional, approachable tone.

Qualifications:

Proven experience managing social media content creation and posting for brands (healthcare experience a plus).
Strong understanding of social media platforms (Facebook, Instagram, LinkedIn) and best practices.
Excellent communication and copywriting skills; ability to translate complex or clinical information into reader-friendly posts.
Basic familiarity with analytics tools (e.g., Instagram Insights, Facebook Insights) to measure content performance.
Highly organized, detail-oriented, and able to work independently within deadlines.

What We Offer:

The opportunity to contribute to a meaningful project, helping a healthcare provider reach and educate more patients.
Flexible work schedule and the ability to work remotely.
A supportive, collaborative team environment with potential for ongoing projects.
Very competitive project-based or hourly compensation commensurate with experience.