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Content Writer

A content writer writes, develops, edits, and publishes content and copy for various digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more. Writers of digital content provide messages, marketing collateral, and various types of digital web copy that a company can use to market or sell products, raise brand awareness, etc.

A content writer is a specialist who creates exciting and instructive pieces to support brands in showcasing their goods. They produce the most outstanding written or graphic material possible, from blog posts to press releases, and they write on various topics.

Content writers provide pertinent content for websites, blogs, essays, white papers, product descriptions, and social media platforms. They provide purposefully designed content to draw in a specific target market.

Responsibilities of Content Writer

Research and analyze top SEO content topics
QC content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency.
Research and write long-form content on various relevant topics
Publish content on various platforms and analyze traffic performance
Research and evaluate competitor marketing with a focus on content
Plan and execute various SEO tasks
Prepare reports on project performance
Come up with process improvement initiatives and implement them

Requirements

Familiarity with web publication techniques
Familiarity with marketing tools, MS Office or Google Suite
Good understanding of the latest marketing trends and techniques, especially SEO
Willingness to multitask and take new initiatives
Excellent verbal and written communication skills
Creativity and a keen eye for details