Pakistan Manager (University of Stirling)

(University of Stirling)

Key Responsibilities

• Be responsible for the design and delivery of effective recruitment market plans and strategies to maximise student and revenue growth from Pakistan.
• Carry out the day-to-day activity required to realize the objectives of this marketing and recruitment strategy: attending exhibitions, undertaking school and college visits, visiting agencies etc.
• Develop and maintain positive working relationships with key external stakeholders in Pakistan: education agents, school and college counsellors, Visa office, government bodies, sponsorship bodies, accreditation bodies, alumni, etc.
• Develop and maintain positive working relationships with key internal stakeholders at the University; in particular, the International Recruitment Manager (South Asia), the Head of International Recruitment, Admissions staff and Academic colleagues as appropriate.
• The incumbent will work closely with the existing agent network that the University has and will maintain the relationship on the ground and will also try and build new agents across the country.
• The incumbent will attend education fairs and recruitment events across Pakistan and the Subcontinent to meet and advise prospective students and offer-holders on a range of matters including programs, entry requirements and application processes.
• The incumbent will work closely with colleagues across the University to implement and manage robust recruitment and admissions processes in line with the University’s Tier 4 licence obligations. 
• Organize and support recruitment-focused events like offer-holder briefings and pre-departure events by booking venue(s), sending invitations, attending events across Pakistan etc.
• Event Management – Organising and supporting agent workshops, recruitment events with schools, alumni and other stakeholders, University visits in Pakistan and across the Subcontinent.
• Support promotional campaigns such as promotion of scholarships to offer-holders through creation and distribution of materials to relevant stakeholders.
• Conduct market research by gathering contact information for high school counsellors and competitor institution entry requirements from Pakistan. Source, analyse provide Pakistan market data.
• Lead, manage and develop team members based in Pakistan.
• Be responsible for planning own travel schedule and the travel schedule of visiting colleagues as appropriate.
• Participate in the activities of the wider Directorate and carry out other duties or project work as directed by the International Recruitment Manager (South Asia).

Person Specification

• Educated to degree level or equivalent, preferably in the UK. 
• Understanding of the opportunities and challenges affecting the global higher education market.
• Demonstrable (2+ years) student recruitment experience of working in Pakistan, preferably to the UK.
• Strong relationship management skills with a focus on customer service.
• Previous line management experience, with a proven record in planning workloads for recruitment support colleagues.
• Proven experience of planning and implementing effective recruitment and conversion plans to maximise student growth from priority markets.
• Experience of managing an extensive agent network for student recruitment purposes.
• Understand the importance of service delivery and show a willingness to work with colleagues across the University to collectively work towards the strategic goals of the University.
• An understanding of the UK Tier 4 visa system, and how this translates in the effective and responsible recruitment practices.
• Highly developed written and oral communication and presentation skills, including use of digital and social media for business purposes.
• Good IT skills, with the ability to produce reports based on understanding and manipulation of complex statistical data.
• Creative and positive attitude, with the ability and confidence to respond quickly to meet changing customer and market demands.
• Strong organisational skills and the ability to prioritise demanding workloads and meet deadlines in a pressurised environment.
• Willingness to adopt a flexible working approach by working unsocial hours, weekends or occasional public holidays when required.
• Ability to undertake business-related travel in market on an unrestricted basis (indicative 20 weeks per year), and undertake visits to the UK for training purposes.
• Some overseas travel may be required on an ad-hoc basis therefore the candidate should possess a valid Passport.