Social Media Marketing Manager

We are seeking a highly creative and results-oriented Social Media Marketing Manager to join our dynamic marketing team, an e-commerce brand specializing in skincare and sunscreen products. In this role, you will be responsible for developing and executing social media marketing strategies to enhance our brand presence, engage with our community, and drive traffic to our website.

The ideal candidate will be a strategic thinker, passionate about social media trends, and have a proven track record of growing online communities and driving business growth through social channels. You’ll be leading the charge in building our brand’s voice and connecting with customers across platforms like Instagram, Facebook, Twitter, and LinkedIn.

Key Responsibilities:

1. Social Media Strategy Development:

   • Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and traffic to Noyra.nl.

   • Identify target audiences and tailor strategies to each platform to ensure maximum impact.

   • Stay up to date with social media trends and adjust strategies accordingly to capitalize on new opportunities.

2. Content Creation & Management:

   • Lead the creation of engaging, high-quality content (images, videos, stories, captions) that aligns with our brand voice and resonates with our target audience.

   • Oversee content calendars to ensure timely posting and consistency across all social channels.

   • Work with the design and content teams to create visually compelling posts that reflect our skincare products and brand identity.

3. Community Engagement & Relationship Building:

   • Build and maintain relationships with followers, customers, influencers, and potential brand advocates.

   • Respond to comments, messages, and inquiries on social platforms in a timely and professional manner.

   • Engage in conversations and create a positive, interactive community environment that fosters brand loyalty.

4. Paid Social Media Campaigns:

   • Develop and manage paid social media campaigns on platforms such as Facebook, Instagram, and LinkedIn to drive traffic, sales, and leads.

   • Optimize ad targeting, creative, and budget allocation to ensure the best ROI.

   • Monitor and report on campaign performance and make data-driven decisions to optimize ads for better results.

5. Analytics & Performance Tracking:

   • Use social media analytics tools (e.g., Facebook Insights, Instagram Analytics, Hootsuite, Sprout Social) to track and measure the success of social campaigns.

   • Generate monthly reports on engagement, follower growth, content performance, and campaign success to demonstrate ROI.

   • Analyze trends and audience behavior to continuously optimize strategies.

6. Collaboration with Cross-Functional Teams:

   • Collaborate with marketing, design, and customer service teams to ensure social media efforts align with broader marketing goals and messaging.

   • Work closely with the content team to align blog posts, promotions, and new product launches with social media campaigns.

   • Collaborate with influencers, brand ambassadors, and other external partners for collaborative social media campaigns.

7. Stay Current on Social Media Trends & Best Practices:

   • Monitor industry trends and competitor activities on social media to stay ahead of the curve.

   • Regularly test new social media tools, strategies, and tactics to innovate and continuously improve performance.

Requirements:

• Experience: 3+ years of experience in social media marketing, ideally in e-commerce, skincare, or related industries.

• Platform Expertise: Strong working knowledge of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), and the tools for managing them (e.g., Hootsuite, Buffer, Sprout Social).

• Content Creation: Ability to create engaging content, including writing, photography, and video editing skills. Graphic design skills (e.g., Canva, Adobe Creative Suite) are a plus.

• Paid Advertising: Experience managing paid social campaigns, including Facebook Ads and Instagram Ads, with a strong understanding of targeting, optimization, and reporting.

• Analytical Skills: Strong analytical abilities to interpret data, track KPIs, and derive actionable insights from social media performance.

• Communication: Excellent communication skills, both written and verbal, with the ability to engage audiences in a professional yet relatable manner.

• Organizational Skills: Strong organizational and project management skills to handle multiple campaigns and deadlines at once.

• Creativity: A passion for creativity, storytelling, and staying ahead of trends in the fast-evolving world of social media.

Preferred Skills:

• Experience in E-Commerce: Previous experience in managing social media for an e-commerce brand, preferably in the beauty or skincare industry.

• Influencer Marketing: Ability to identify and collaborate with influencers and brand advocates to expand social reach.

• Social Media Advertising Certifications: Facebook Blueprint, Google Ads, or other relevant certifications are a plus.

• Basic Video Editing: Familiarity with tools like iMovie, Adobe Premiere, or other video editing software is a plus for creating social media video content.

What We Offer:

• A collaborative and creative work environment where your ideas are valued and put into action.

• Competitive salary and benefits package.

• Flexible working hours and the option to work remotely.

• Growth opportunities in a fast-growing e-commerce brand.

• Access to professional development and continuous learning opportunities.