Media Buyer

You'll be responsible for spearheading our efforts to provide paid digital advertising to our roster of clients in an impactful, repeatable, and efficient way. Your role will encompass creating, managing, and optimizing campaigns on Meta & Google Ads Managers, developing standard operating procedures, and implementing comprehensive reporting systems, often for multiple clients at a time. You will play a pivotal part in strategizing ad spend, identifying target audiences, and enhancing ROAS/ROI through detailed analysis and optimization. Additionally, you will collaborate with clients and our team to ensure seamless onboarding and consistent campaign success, contributing to our mission of delivering exceptional digital advertising solutions.

• Clearly document all new processes as they are developed 

• Lead paid media efforts with a focus on improving conversion rate (CVR).

• Develop and optimize website content to enhance user experience and drive conversions. Update website content, including copywriting, imagery, and calls-to-action, to improve engagement and encourage conversions.

• Create, set up, run, and optimize Meta Ads Manager + Google Ads for multiple clients at a time

• Create + implement dashboards / standard reporting to convey results to our clients

• Implement FB Pixel and GA tags on client websites in order to optimize traffic + conversions

• Help identify optimal target audiences for new clients and strategize how to reach them effectively

• Monitor and optimize ROAS / ROI for each client via traffic and conversion campaigns

• 3-5 years of experience in multi-tactical paid media/ ecommerce management, including UX, A/B testing, and web analytics.

• Continuously monitor and analyze A/B test results, making data-driven decisions to refine strategies and improve performance.

• Deep understanding of CAC, LTV, and ROAs using MTA modeling.

• A creative mindset with a keen eye for detail regarding design layouts, influencing creative, copy, and UX strategies.

• Strong qualitative, analytical, and critical thinking skills with demonstrated use of analysis and metrics to drive continuous improvement and decision making.

• Exceptional organizational and prioritization/time management skills; demonstrated ability to work under pressure to meet deadlines.

• Comfortable operating in a fast paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly.

• Conduct thorough audits of the website to identify usability issues, friction points, and barriers to conversion.

• Collaborate with various teams (Marketing, eCommerce Operations, CRM, Creative Producers, and Business Analytics) and Brand Managers to plan and execute high-impact creative, ensure consistent brand voice, and understand results.

• Stay informed about industry trends, best practices, and emerging technologies in CRO to continuously improve strategies and tactics.

• Provide regular reports and updates on CRO performance to revenue leadership, highlighting successes, insights, and opportunities for improvement.

• Collaborate with internal and external developers to prioritize website enhancements based on business goals and user feedback.

To be successful, you should have:

• A self-starter outlook, plenty of motivation, and a passion for helping businesses grow

• Demonstrated ability to build and grow a Paid Ads operation with little guidance

• Combined 3+ years of performance marketing/paid ads experience

• A proven track record of directly and effectively managing a USD $100k+ performance marketing budget

• Strong account management skills with proven ability to build strong client relationships

• Expertise in ad platforms such as Facebook Ads Manager + Google Ad Manager, plus a passion for learning new platforms like LinkedIn, TikTok, Pinterest, OTT/CTV and more

• Proven ability to translate business objectives into paid ads strategies with defined KPIs

• Confident English speaker with ability to interact with clients if necessary (not in lead role, but this will happen)

• Friendly attitude with enthusiasm for helping our clients and team learn and grow

Salary: This is a full-time position with base pay. Timezone- Texas,USA (CST)

Language Skills

1. Proficiency in reading and writing in the English language.

2. Ability to write reports, business correspondence.

3. Ability to effectively present information and respond to questions from groups of managers, investors, customers, and the general public.

Special Skills

1. Requires a valid driver’s license and valid car insurance, as required by the state in which employed. Real estate license (when required by the state).

2. Requires the ability to read, write and speak English fluently and excellent communication skills.

3. Requires strong time management skills and the ability to prioritize wisely.

4. Requires good understanding of sales and marketing concepts and the ability to develop, implement and evaluate market plans.

5. Highly proficient in Microsoft Office Suite, Yardi or similar software

We're an equal opportunity at will employer, an equal housing provider, and we do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.