Experience in managing all aspects of Trade Marketing Related Activities, Sales, and Marketing Research & Development. Extensive cross-functional expertise in sales & marketing operations management, Understand the needs of business. Able to communicate effectively with individuals at all levels within / outside the organization. Familiar with the use of ERP systems (Oracle), Reporting Tools & Sales & Distribution Software.
· Trade marketing activities, mechanics & modality of modern trade and general trade.
· Managed a process re-negotiate to improve and consolidate end-to-end service processes to 500 + market force.
· Market visit to check & ensure optimized implementation of trade marketing activities, display standard as per SOP.
· Forecast of POS quantity, finalizing trade offers for budgeting.
· Monthly analysis of activities, identifying the effectiveness and area of improvement.
· Restructured communication flow among 10 departments and cut down paperwork by 75%.
· Handling all printing materials for promotions. 400 + SKU’s literatures, brochures, sleeves, etc.
· Brand audit, tracking brand performance through conducting research & analysis, conducing survey pre & post launching, for analyzing the performance of competitors or other brands as well.
· Competitors trade activities reports.
· Competitors display & shelve hiring programme.
· Competitors market price report & comparison & indexing.
· Competitors trade offers and other scheme intelligence.
· Competitors POS activities reports.
· Planning of quarterly promotions for each marketing team.
· Managed shopify website store for 400 + SKU’s sales & marketing.
· Conducted workload assessments and devised new operational processes that led to a 40% increase in productivity.
· Managed ecommerce marketing with a 50 + team mates (software house).
· Managed complete loop closer from order managing to payment 07 steps.
· Managed customer user experience by improving strategies, minimum 03 monthly meetings.
· Being Finished Goods Warehouse Lead, Managed all supplies to RD's, PP, Filed force.
· Managing Export supplies for more than 20 countries.
· Managing Promotional Materials supplies to 10 Marketing & Sales Teams.
· Developing & Ensuring best 07 SOP’s for Finished Goods Warehouse.
Providing new and better sources along with coast saving.
Key management & development.
Cash handling, utilizing in better way.
Work relates to banks (P.O, DD, Bid bonds)
Helps in branding & advertising in all stuffs.