Consolidate and analyze and plan Sales and financial data (sales forecasting, budgeting etc.) Taking into account company’s marketing & sales goals and financial standings.
Preparing various daily reports and providing a day plan for the CEO of the company. 
Provide creative alternatives and recommendations to reduce costs and improve marketing financial performance.
Assemble and summarize data to structure sophisticated reports on financial status and risks.
Conduct business studies on past, future and comparative performance and develop forecast models.
Track and determine financial status by analyzing actual results in comparison with forecasts.
Reconcile transactions by comparing and correcting data.
Consult with management to guide and influence long term and strategic decision making within the broadest scope. 
Keeping track of the Monthly, Quarterly and yearly Sales and giving insights of further forecasting related to production plan in respect to sales to the management. 
Assisting financial analyst in developing economic and financial feasibilities / models and carrying out viability studies for new as well as for expansion of existing projects. 
Drive process improvement and policy development initiatives that impact the function

OLYMPIA CHEMICALS UNIT II (DETERGENT) 
Olympia Chemicals Unit II is new project started by the Parent Company Olympia Chemicals for the production of Detergent in order to target the FMCG Sector with the brands of “Breeo” and “Number 1” detergent. The management of the company gave me the responsibility of Strategic Planning and Development of the company. My role in Olympia Chemicals Unit II involves:

 Worked closely with the CEO and reengineered the whole business process of the company. 
Assisted the CEO of the company in restructuring by renegotiating agreements with the distributors and changing the whole sales team in order achieve sales objectives of company. 
Looked after the Marketing Communication and Brand Management. Built and managed a new marketing team of designers, creative and digital. 
Redesigned a new marketing strategy and product positioning. Designed a marketing calendar for Olympia detergent. 
Planned, developed and strategically executed various marketing campaigns, POS & Trade promotions development. Worked closely with the new sales team to achieve sales and promotional goals. Made a new website for the company.
Conceptualized new Logo & Brand Identity and developed unique accompanying graphic style and tone for use in communications of Olympia Detergent.
Planned and executed various Digital and BTL activities all over Pakistan along with the online advertising and social Media Campaign. 
Improved trade visibility to capture share at point of purchase. Enhanced sales by giving consistent Trade promotions. Developed new POS, giveaways, gifts to penetrate trade and corporate market.
Met and visited distributors all over Pakistan to do a marketing analysis for product and renegotiated the agreements for the company resulting in the profitability from negative to positive.
Arranging monthly JC Meeting for performance and development Review of all the sales team, reviewing monthly performance, giving monthly targets and way forward in order to achieve targets for next month.
Designed, implemented and maintained controls, developed and implemented the procedure manuals and standard operating procedures (SOPs) 
Developed and assessed the operating effectiveness of information, communication and practices of accounts department and implemented the changes effectively. 
Provided support in making capital investment decisions, forecasting sales, and effectively utilizing the available resources in order to increase profitability of the company.
Negotiated with clients of supply chain to maintain productive and positive relationships and effectively plan the production in accordance to the lead time. 
Ensured that invoicing, raw materials and finished goods of the company are in compliance with sales tax department, procedures and company policies. 
Developed and implemented a system to track sales of each zone and incentivized the whole sales team including order booker, Territory Sales Officer and Zonal Sales Managers

• Learnt about group reporting and facilitating business functions with decision support, aiding in bridging gaps in achieving company targets.

• Monitoring Business Overall Performance to implement corrective measures; business performance management vs. business Plan.

• Summer internship in the marketing department offering expertise in marketing of the Gaming app and Products of Lahore Qalandars

• Participated in creation of content for promotional material, websites and registration documents.