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خلاصہ
A Growth Hacker and Sales Strategist par excellence with years of marketing and Sales experience that is complemented by my surreal communication skills. I have increased revenues and profitability by nurturing an effective Sales funnel via Email Marketing, Cold Calling, SEO, SEM, Inbound and OutBound Marketing strategies.
I have got in-depth knowledge of SEO, SEM and SMM tactics which are intrinsic to any Effective Business Developers repertoire, along with a knack for Analytics. I am a proponent of an effective use of Content Marketing techniques for driving home the conversion optimization efforts.
My experience of having lead Sales teams in achieving the Sales Targets is a testament to my leadership skills, I am especially at ease with guiding and building sales teams from scratch.
My Job Responsibilities:
- Managing Digital Marketing channels including Adroll, Facebook, Linkedin, DSPs, Retargeting, direct
publishers and directories/review sites.
- Monitoring spend against budget and improving mix of channels and markets
- In-house ad tech and attribution development and vendor maintenance
- Assessing potential new channels, negotiation of pricing/terms and testing
- Maintaining production and testing of ads and creative assets
- Managing our tracking infrastructure and reporting results.
- Optimization via targeting, segmentation, bid adjustment, pricing, placements, etc.
I am Familiar with these: Facebook Ads, Linkedin, Adroll, Google Analytics, SEMrush, MOZ, Ad servers, DSPs, Retargeting, Hotjar, Decibel Insights.
I have Excellent command of spoken and written English and my presentation skills are second to none. My biggest asset is my ability to listen to clients and then translate into needs what my customers want or expext.
پراجیکٹس
تجربہ
Chief Marketing Officer
Created the Strategic Plan and the Branding Strategy of Jumppl, which is a Project Management and Work Collaboration platform. Subsequently advised new features in the product to chalk out the ‘Un Common Denominator’ for Jumppl to trump the Market leaders in the vertical like Asana, Basecamp, Monday, Trello and Slack.
Built a content marketing Strategy to mirror the strengths of the Branding strategy. Created 4 Ebooks to complement the content marketing strategy. Built a content strategy for LinkedIn outreach to leverage my 11,000+ Linkedin connections. This resulted in acquiring in 600+ Customers even before our formal launch. Currently working on launching the new website and Blog along with managing the email marketing & Google Ad campaigns.
Digital Marketing Manager
Built the Marketing and Sales team from scratch at this London based Start Up. Crafted the content for the new website and Blog for the Zapro and Legit Claims portals. Utilised my Social selling expertise for achieving the business targets in a competitive niche such as the British Legal market by utilizing LinkedIn along with the other tricks of the trade. Leading the SEO and SEM teams for generating Sales Qualified leads that can be easily nurtured by the Sales team into sales.
Legitclaims.co.uk is one of the toughest projects that I have undertaken in my career because of the inherent competitive nature of the Legal marketing landscape. Cleaned the data that was to be imported in the CRM based on a number of critical factors. Crafted the content for email campaigns by first segregating the lawyer’s data according to the 326 boroughs of England and subsequently managed these campaigns.
Was part of the team that generated revenues of more than 1 Million USD for Zapro Digital and Legit Claim over the course of my stint at Zapro Digital.
Digital Marketing Manager
Worked for this Amsterdam based Agency for 5 years before it was acquitted by a bigger agency. Crafted the SEO, SEM, SMM strategies and then got them implemented through my marketing team. Tracked the results through different Analytic channels to measure the success of the digital marketing strategies. Executed proven processes to generate new sales opportunities. Planned and executed email campaigns and spearheaded the subsequent Cold Calling Sales Team. Engaged Senior executives from Targeted Companies and orchestrated discussions with them around their business needs. Managed and maintained a pipeline of prospects by leveraging CRM tools which were subsequently used for prospecting based on specific geographic territories and sectors.
Co-Founder and Digital Marketing Manager
Created a Digital Marketing Agency that provided Digital Marketing Services. Started with SEO services and later moved into Technical SEO as well. Also got my first taste of Managing Adword accounts with monthly spends upto 30,000 USD.
Worked with Agencies in UK, Australia and India as their Digital Marketing Partner.
Embedded System Engineer
I worked on porting the Nucleus RTOS on different hardware platforms and developed Drivers for the System peripherals. I also worked on integrating the Open Source Webkit Library to the Nucleus ROS.
Embedded Systems Engineer
Worked on the R&D of a PDA project named SIRIUS.
Internee
Worked in the Automation lab that provided me the opportunity to work on Logo and SIMATIC PLC's
